Clearly any brand could also befacilitating an ideaas well as a product. Let's focus on the ones that focus only on an "idea." Please find one non-profit that more closely focus on influencing how...

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  • Clearly any brand could also befacilitating an ideaas well as a product. Let's focus on the ones that focusonlyon an "idea."

  • Please find onenon-profitthat more closely focus on influencing how people think.Do not duplicate your peers.

    • Clearly explain what "idea" they arepositioning and then comment on howeffectivelythey are do it (with evidence).

      • Be prepared to explain why you feel the way you do with facts and logic.

        • Facts + Logic = Good Critical Thinking which in turns should mean .. Being Persuasive

          • So go light on the opinions and heavy on the facts + logic to support those opinions

          • I don't need to agree with your perspective, but you must have facts (and utilize those facts effectively) to support your perspective.

          • Please checks the rubric for this in the syllabus so you are aware of what is at stake in terms of grades.







    • Please provide your ideas on how this could be donemore effectively(with evidence to back you up).

    • Provide anactive linkto the nonprofit company that exemplifies the facilitation of an idea.





Answered Same DayJan 13, 2022

Answer To: Clearly any brand could also befacilitating an ideaas well as a product. Let's focus on the ones...

Shubham answered on Jan 14 2022
109 Votes
Running Head: MARKETING MANAGEMENT                        1
MARKETING MANAGEMENT                                2
MARKETING MANAGEMENT
Colo
r for Change is a largest online non-profit organization, which primarily works for racial justice in United States. It started #StopHateForProfit campaign along with Anti-Defamation League and NAACP (Color of Change, 2021). The campaign encouraged nearly 1000 advertisers to stop spending on Facebook ads, as Facebook is not acting responsibly in this zone.
Many bigger brands such as Coca Cola, Unilever, Verizon and Starbucks paused their advertisements, which led to loss of millions of dollars, which...
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