Company: ScootNYC – A scooter sharing service allowing users to rent scooters from one location and drop them off at the same or different location. The group assignment is an excellent learning tool...

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Company:
ScootNYC – A scooter sharing service allowing users to rent scooters from one location and drop them off at the same or different location.




The group assignment is an excellent learning tool and way to develop skills related to collaborating with others. It helps to develop your ability to work as a member of a team and learn to work together to achieve consensus on a solution. With this part of the group project, you will be meeting the following learning outcomes:



  • Define e-commerce concepts and describe how e-commerce differs from commerce in general.

  • Analyze, plan, design,andbuild an effectivee-commercesolution.

  • Describe the major B2B and B2C business models.

  • Understand key business concepts and strategies applicable to e-commerce.

  • Describe how Internet and Web features support e-commerce.





Individual #1: Perform a market scan of possible competitors. Pick one that is the closest match and describe three characteristics through which your group’s startup will seek to compete. If no competitor exists, describe three competitive selling points for your startup and why these were chosen.




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  1. Introduction – Brief overview of the startup and the proposal.



  2. Individual sections – (Market Scan, E-business Types, Business Strategies, Revenue Models, Business Models). Identify the individual who prepared that section in the header for that section (e.g., Market Scan, prepared by Susan Smith)



  3. Conclusion – Summarize the relevant conclusions of the proposal.



  4. Resources – List the sources researched for this proposal. Ensure that the resources are also properly cited in thebodyof the work.





Use the APA guidelines for writing and citations. Resources listed in the Resources section without an accompanying citation in the body of the work will not be accepted.


Answered 1 days AfterFeb 19, 2021

Answer To: Company: ScootNYC – A scooter sharing service allowing users to rent scooters from one location and...

Abhinaba answered on Feb 21 2021
150 Votes
Market Competitive Scan        2
MARKET COMPETITIVE SCAN
Table of Content
s
Introduction    3
Unique Selling Strategies    3
Conclusion    4
References    5
Introduction
ScootNYC is a start-up company providing transportation to people from one place to another in the New York City. It is convenient, safe and affordable for the daily office goers and college students. There are certain competitive strategies that have been chosen to make the start-up stand out from its other competitors in the market. Three of them will be discussed in the following.
Unique Selling Strategies
ScootNYC is an affordable motorbike service provider and it only plies its passengers on gearless two-wheelers, making it safer for the rider and the customers as well. Not only that, it also comes up with insurance policies, if in case, an unfortunate accident happens, it will be the company’s responsibility to take the customer to the hospital and pay all the charges. Hence, it assures the safety of the customer. This strategy is not yet applied by any other transportation services in the country, be it private or governmental. Hence, this was planned...
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