Compare and contrast the key strategies used in the last 10 years by media and communications firms to gain a competitive edge or market dominance. Your answer must include a critical analysis of the...

Compare and contrast the key strategies used in the last 10 years by media and communications firms to gain a competitive edge or market dominance. Your answer must include a critical analysis of the market challenges faced by media or communication focused firms. Examine their recent and current strategies, successes and failures. You can for ease of analysis narrow your focus to two international firms. Your firm selection should be discussed by you in tutorials. Approximately 1,800 to 2,000 words The student must hand in: (a) The essay (1,800 to 2,000 words) (b) A referenced bibliography (c) A 400 to 600 word report on your research journey in the project, what obstacles did you face, what sources did you discover?