Competitive Analysis Worksheet Part 1 Research 2 competitors and compare data for each category in the table below in XXXXXXXXXXwords. Consider the following: · Pricing strategy, packaging options,...

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Competitive Analysis Worksheet



Part 1



Research
2 competitors and compare data for each category in the table below in 75- 150 words.




Consider
the following:



· Pricing strategy, packaging options, and special promotional pricing





· Technologies of the trade as well as promotional aspects. Include links to websites or social media accounts.




· How products are sold and moved to consumers. Where is the product/service available for purchase?










































Pricing Structure/ Strategy




Technologies





Distribution




Example:



Dyson






Offers models ranging from mid-range to high end of the market.


$299-$1,200.



Pricing matches target expectations and distribution channels with multiple price points.



Sophisticated technologies in all aspects of the business. Constant driver of industry standards. Excellent customer information networks.



Available in most major retailers and department stores. Offers a range of models in a variety of price points. Also available from multiple online retailers including Amazon.




Your Business

























Competitor 1



Full Business Name






















Competitor 2



Full Business Name

























Part 2


In a minimum of 350 words identify 1 opportunity or business insight derived from this exercise. Provide your best example of how you can use this information strategically to create differentiation.






Answered Same DaySep 05, 2021

Answer To: Competitive Analysis Worksheet Part 1 Research 2 competitors and compare data for each category in...

Tanmoy answered on Sep 06 2021
140 Votes
Competitive Analysis - Puffy Pastry, Arizona
Part 1
    Particulars
    Pricing Structure/ Strategy
    Technologies
    Distribution
    Puffy Pastry is a pat
isserie and bakery business in Arizona and will selling Cakes, pastries, breads, toppings, chocolate cookies, fillings and icings.
    The products will range from $1 to $32 depending on the types of patisserie items purchased by the customers.
There will be no extra charges for any special designs.
If the cakes or other products require customisation or additional quantity then it will be on a negotiable basis with the customer.
    All modern and automated bakery and patisserie equipment will be used to manufacture the products.
There will be very less manual intervention while preparing this product to keep them hygienic and germs free.
There will be a website where all required information related to the ingredients used to prepare the products will be detailed.
    The distribution will be made to local patisserie shops in and around Arizona, school, colleges and office canteens and to the various restaurants and bars opened in Arizona.
During the offseason from February to May and them from September to November the minimum delivery charges will be $50 and will increase by $5 for an additional kilometre. For the other seasons the delivery charges are free.
    Urban Cookies Bakeshop which specializes in cookies, cakes, Donuts, Desert Bars, Coffee & Drinks
    The minimum price of Urban cookies products ranges from $2.15 to...
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