Compile a report covering (answering) all the questions – using examples from Nike. As indicated below, marks will be awarded for the quality of the report’s presentation and for the quality of researcI. Analysis covering answers to all the questions (60%) please make sure you look at files a. Explain key marketing concepts and terminology applicable to the given organisation (15%) b. Identify the role of marketing strategies and programs in achieving Nike’s objectives, including ethical considerations (15%) c. Explain (show you understand) how marketing concepts and principles are used in Nike’s daily organisational operations (15%) d. Explain the relationships of the marketing functions to other functional areas in Nike (15%) II. Presentation, formatting and quality of argument (5%) III. Harvard reference list and citations (not included in the 3000 word count).
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