Final Assignment: chosen company is Apple Inc Company Background and Strategy Briefly describe the company’s industry, markets, products, and specific lines of business. Discuss its strategy for...

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Apple Inc.
Contents
Overview:    3
Strategies for Success:    3
Significant Accounting Policies:    4
Contingencies:    4
Share repurchase program:    5
Financial analysis techniques:    5
Evaluation and Conclusion:    7
References:    8
APPLE INC:
Overview:
Apple Inc. is described as the largest revenue generating technology multinational company which is based on America ("Apple (India)", 2021). The key areas or industry in which it operates includes computer hardware and software industry, consumer electronic devices industry, media, retail, cloud computing, artificial intelligence and digital distribution. Apple Inc. was founded in 1976 on April 1. The founders of Apple Inc. are Steve Wozniak, Steve Jobs and Ronald Wayne. The headquarters of Apple Inc. are located in California and it has approximately 512 retail stores operating in different locations around the world. Apple Inc. deals in many product ranges from different industries, some of these are iPhone, Ipod, Apple watch, HomePod, macOS, tvOS, iLife, Logic Pro, GarageBand, Siri, Apple Pencil and many more. There are many services which are delivered by Apple Inc.; these services are Apple Card, App store, Apple news+, Apple fitness plus, iTunes store, iCloud, Apple pay and many more.
Strategies for Success:
If we talk about the strategy of success which is used by Apple Inc, then these strategies include the following ("7 Key Strategies That You Must Learn From Apple's Marketing", 2021):
· Rethink the need for advertising
· Keeping the products and their marketing as simple
· Know the potential customers and communicate with them
· The price wars should be avoided by placing the focus on unique value offers
· The aim should be on the emotions of the prospects
· The focus should be on delivering better services to the customers and improving the experience.
Apple has performed very well in the industry by using its strategies, if we look at the financial figures to get an idea of the performance; Apple Inc. has increased its revenue from $8 billion in 2004 to $2274 Billion in 2020. This is an outstanding performance. Whether quantitatively or qualitatively measured, Apple Inc. is one of the leading brands in the market.
Significant Accounting Policies:
i. Basis used for presentation and preparation of financial statements:
Apple Inc. prepares consolidated financial statements for its own accounts and the wholly owned subsidiaries accounts. While preparing the consolidated accounts, the intercompany transfers and transactions are ignored or eliminated from the financial statements (2021). The management of Apple Inc. can make certain assumptions and estimates in the preparation of financial statements. Generally accepted accounted principles are followed in the financial statements.
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