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LIVE FRESH FRUITS BAR - HAWAII
Prepared By: Ponchie Mccollough
Brand, Product & Services
Brand: Live Fresh Juice Bar in Hawaii
Product: Fresh juice – organic juices, energy juices, bottled juices and juice smoothies
Services: Serving fresh juice by skilled and experienced attendants; great ambience inside the bar; car parking facilities
It is a fresh juice bar which will be opened in Hawaii, USA. The fresh juice bar will serve various organic juices, energy juices, juice smoothies and bottled juices. The name of the bar will be “Live Fresh Juice Bar”. This is because fresh juice will be served live inside the bar to the customers.
The various fruit juices that will be available will be orange, mango, banana, pineapple, strawberry, guava, litchi, apricot, avocado and various other seasonal fruits that will be available from time to time. It will be healthy fruit drink which will also include Whey protein, soy milk, peanut butter or honey mixture in the fruit drink as per the customer’s choice.
There will be skilled, efficient and experienced employees hired to serve as attendants. The ambience of the bar will be pleasant, dim light with light music playing in the background. There will also be car parking facilities available around the bar for the customers. The services will be available for all days from 6AM in the morning till 10 PM.
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Value Proposition
Freshness of the fruits – No yesterday fruits
Quality fruit juice – Live juice preparation
Discount and offers – Repeat Purchasers
Hygienic condition – Sophisticated automated juice machine
The value proposition of the Live Fresh Juice Bar will be created in front of the customers through the following ways:
There will be no yesterday or stale fruits used to prepare and serve fresh juice in Live fresh juice bars. There will be all fresh fruits used which will be bought in the early morning to serve the customers on a daily basis.
The customers and visitors can observe live fresh juice preparation. The quality of the juice will be of great essence and will be of superior and international level.
There will be discount and offers available along with various loyalty card and points facilities for increasing the footfalls and repeat customers inside the store.
There will be sophisticated juice machines brought to prepare juice which will be of three types – basic juicer, cold–press machine and vegetable juicer. There will be biodegradable cups used to serve the fresh juices to the customers. Thus, the entire process will be automated and in hygienic conditions.
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Demographic & Psychographic Target Market
Demographic Segmentation: People of all ages from young children to elder people, men and women of all ages.
Psychographic Segmentation: Health conscious customers, people who are gym goers, physical fitness experts and desire to enhance their energy levels.
The demographic segmentation of the target market will be men and women of all ages who have a desire to enhance their energy level and taste the hygienic fresh fruit juice of Live Fresh Juice Bar. Also, the visitors coming to tour in Hawaii from various parts of the world will be targeted.
The Psychographic segmentation of Live Fresh Juice Bar will be the health conscious people in and around Hawaii, the business community in Hawaii, the visitors from various parts of the world coming to tour Hawaii, the fitness experts and gym goers.
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Competitive Analysis
Competitors of Live Fresh Juice Bar
Lanikai Juice – Hawaii
Extract Juice Bar – Honolulu; Hawaii
Leahi Health Kaimuki – Hawaii
In terms of the competitor analysis there are three major competitors of Live Fresh Juice Bar in Hawaii, USA.
Lanikai Juice – Open all day from 7 AM till 7 PM. Free car parking facilities. Menus consists of Smoothies, juices and Acai Bowl. Present in 8 locations in USA. They also run a club where people can take membership to keep their selves healthy, fit and active.
Extract Juice Bar...