Consider the company you have been working on for your previous assignments on financial projections and the cost of capital.
Perform Porter's 5 Forces analysis of this company and the industry it's in. Is it an attractive industry to be in? If you are an accountant working on its financial projections, would you expect the growth rates to be high or low? Explain.
Ps: I attached the financial projection that I did please use that one to do the porter’s 5 forces Analysis. I only need the porter’s 5 forces analysis based on my financial projection.
Sheet1 Consolidated Statements Of Operations - USD ($) shares in Millions, $ in Millions Historical Data (Actual)Projected 20172018201920202021202220232024 Total net sales$ 177,866$ 232,887$ 280,522$ 386,064$ 469,822$ 554,390$ 637,548$ 726,805 Groth Rate31%20%38%22%17%15%14% Cost of sales111,934139,156165,536233,307272,344 Gross Profit65,93293,731114,986152,757197,478221,756255,019290,722 Gross Margin %37%40%41%40%42%40%40%40% Fulfillment25,24934,02740,23258,51775,111 Technology and content22,62028,83735,93142,74056,052 Marketing10,06913,81418,87822,00832,551 General and administrative3,6744,3365,2036,6688,823 Other operating expense (income), net214296201(75)62 Total operating expenses173,760220,466265,981363,165444,943 Operating income4,10612,42114,54122,89924,87929,35733,76138,487 Operating Margin2%5%5%6%5%5%5%5% Interest income202440832555448 Interest expense(848)(1,417)(1,600)(1,647)(1,809) Other income (expense), net346(183)2032,37114,633 Total non-operating income (expense)(300)(1,160)(565)1,27913,272 Income before income taxes3,80611,26113,97624,17838,151 Provision for income taxes(769)(1,197)(2,374)(2,863)(4,791) Equity-method investment activity, net of tax(4)9(14)164 Net income$ 3,033$ 10,073$ 11,588$ 21,331$ 33,36438,80751,00558,144 Net Margin %2%4%4%6%7%7%8%8%