Consider you are applying for the role of Assistant Marketing Manager at GlaxSmithKline (GSK), UK. As part of the interview process you are required to present a detailed marketing plan for a new flu...

Consider you are applying for the role of Assistant Marketing Manager at GlaxSmithKline (GSK), UK. As part of the interview process you are required to present a detailed marketing plan for a new flu vaccine for old people. The company wants to introduce the vaccine as a new product to take advantage over other competitors and apply for fund from the bank. GSK wants you to present the report as a part of your role which you may need to apply practically if you are selected and join in order to boost the company's overall revenue against the competitors.