Answer To: Ethics XXXXXXXXXXEthical Leadership and Critical Decision Making Case Study #2: Student Instructions...
Parul answered on Jan 03 2022
Case Analysis: Robin Chase, Zipcar: An Inconvenient Discovery
Case Analysis: Robin Chase, Zipcar: An Inconvenient Discovery
Ethics 2202 - Ethical Leadership and Critical Decision Making
Introduction
By the virtue of this case, we can witness variety of perspectives that could be leveraged by the researchers. For the purpose of this assignment, I have selected the perspective of student, who is also the target audience of the case. The Wellesley College, student Robin Chase, has majored in English, Philosophy and English. None of them are linked to the course and proper degree in business. Robin has a prior experience in JSI, where she worked as a project executive, who had administered the tasks. With this experience she had developed a business idea that she wanted to pursue. It is evident from the case; Robin has an inclination towards business and that’s why she applied to MIT Solan. However, because of her limited scores in academics as well as GMAT marks her candidature was rejected. Nevertheless, Robin worked hard and re-appeared for the examination. This time her score substantially improved thereby fulfilling her dream to pursue business studies from MIT Solan.
Robin, an entrepreneurial soul, initiated her business of car sharing in June 2000. Although Robin had work experience but none of them was to begin a start-up and run a business from a scratch. With the zeal to purse the business, in the very first month she was able to accomodate more than 430 members. Robin was also successful in getting the first investor for the business. Jean Hammond, one of the classmates in MIT wanted to invest in the business and offered $50,000 capital. Core idea of the car sharing business came from Antje Danielson, who was another classmate of Robin. After first few months in the business, Robin realised that there were several operational challenges in the business. For instance, utilisation of car was only 40% which was perhaps higher 22% higher than the actual one! Overall revenue per trip was half of what was expected, which was a calculation error made by Robin. Essentially, the primary problem in the case is that Robin has no experience, knowledge and proper background of building a business from scratch especially demanding business idea like car sharing model.
Personal Ethical Strategy
For any business to survive the test of time and thrive in future, it is essential to establish strong personal ethical strategy that can bolster the successful operations and contribute value to all the stakeholders involved. As a good leader, one needs to ensure that the code of conduct and strong ethical policies are practised in every functional unit of the organisation. Some essential frameworks to establish the personal strategy is explained below
Core Values and Developing Strong workplace culture
Personally, I believe that it is...