COPY AND PASTE YOUR ASSIGNMENT HERELightning Fast is a popular theme park, resort, and zoo which is set in the rural surroundingarea of Warwickshire, England. The park covers 380 acres and accumulates...

PROJECT MANAGEMENT REPORT
Table of Contents
Introduction    3
Suggested Projects for Attracting Foreign Tourists    3
Justification for the Chosen Options    4
Selection of the Project    4
Estimated Requirement Breakdown Structure (RBS) for Proposed Project    4
Business Requirements    5
Stakeholders Requirements    5
Solution Requirements    5
Transition Requirements    5
Four Quadrants of Project Landscape    6
Restoring the Confidence of the Key Internal and External Stakeholders    7
Project Libre    7
Pros    8
Cons    8
Conclusion    9
References    11
Appendices    12
SWOT Analysis    12
PESTLE Analysis    12
Introduction
With increasing business competition in the theme park, zoo and resort industry, it has become extremely important for various companies in the market to focus on service and product differentiation in order to attract and retain a huge customer base and gain competitive advantage. With increasing competition and declining business opportunities it has become vital for theme parks and zoo like Lightning Fast to come up with new and better ideas to satisfy the customers of all age groups and cultures. This report shall highlight some new projects that Lightening Fast must undertake to create business value and to increase its sales. RBS structure of the most feasible project shall be estimated. Also, the four quadrants of project landscape will be described through the report and the quadrant where the project lies will be highlighted. PESTLE analysis and SWOT analysis have been used to enhance the knowledge about the current situation and to utilise the scope of improvement for future opportunities so as to satisfy both the internal and external stakeholders of the business.
Suggested Projects for Attracting Foreign Tourists
Through an analysis done by the management of the Lightning fast it has been observed that 90% of the visitors to the theme park are UK based and the park manages to attract only 10% foreign visitors. It is therefore suggested that the management of the park should adopt some new ideas, products and services to ensure that they are able to make more profits through international tourism. One of the differentiation strategies that the business could include is making hotel inside the theme park area where the customers can stay while they enjoy the rides inside the park or have fun time with the animals inside the zoo of the theme park. These hotels should have facilities like spa where the tourists can relax and a gym for the fitness freak tourists. The restaurant at the hotel should serve quality food of different cuisines so that people of different nationalities can enjoy the food they like. Hotel boutiques could be included, which may sell some of the unique products of the area that customers may like purchasing, therefore adding an extra bit to the overall revenue of the business. Another project that can be undertaken to attract more number of visitors to the park is theme shows such as light shows or plays depicting the life of animals in their natural habitat. There could be theme dances as well to attract a lot of customers. All these things will provide entertainment for the visitors of all age groups and cultures.
Justification for the Chosen Options
These projects will be suitable for the business as they will provide the customers with all the basic facilities along with a great source of entertainment not only for the children but for the adults as well. Most of the theme parks do not provide accommodation facilities to its customers, but if Lightning Fast plans to include a hotel complex within the theme park area it will definitely turn out to be more advantageous for the business. Customers usually prefer to visit places where they can enjoy with comfort and good food. Moreover, Light shows, theme plays or theme dances will provide some extra entertainment to the visitors apart from just enjoying the rides or just watching the animals around.
Selection of the Project
Though undertaking both the projects will be beneficial for the business in the long run, I would suggest that the board of directors should proceed with the project to include more sources of entertainment within the theme park. This project could easily be implemented with immediate effects without involvement of huge costs or time. Entertainment programs such as light shows, stage plays or dance shows through trained professionals require costs not more than 1000-1500 Pounds in a month. And the return on the investment made will be considerably high as more tourists would like visiting the park for these special...