Answer To: Course Code BSB42415 Course Name Certificate IV in Marketing and Communication Unit Code...
Harshita answered on Aug 11 2021
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Student Assessment Cover Sheet
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Course Code BSB42415 Course Name Certificate IV in Marketing and Communication
Unit Code BSBMKG413- BSBCMM401 Unit Name Promote products and services, Make a presentation
Due Date Assessment Name Business Portfolio
Part A: Short answer questions
Part B: Case study
Part C: Project
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Assessment Questions
Part A
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Course Code and Name: BSB42415 - Certificate IV in Marketing and Communication
Unit Code: BSBMKG413, BSBCMM401
Unit Title: Promote products and services, Make a presentation
For this assessment you are required to answer all of the questions. You are permitted to research the answers by reading your text book, theory notes and accessing the internet. If more room is needed label each task with the question number and use headings or dot points to make your work clear for your trainer and assessor.
Please follow the Referencing Guide contained on your Course handbook.
Please attach a student assessment cover sheet to each unit submission. You must complete the cover sheet in full detail.
Part A - Questions
1. Identify one (1) media suitable for reaching the target audience of each of the products and services listed below. Explain your reasons for choosing the media. (do not put the same media for all)
i. Funeral insurance plans to people over 60 years of age
Newspaper because people aged above 60 years usually indulge in reading news offline in newspapers, rather than opting for online or broadcast media
ii. Sports car to wealthy professionals
Sports magazines, which are most updated with such kinds of information. Price and attractive, glossy pictures of the cars, along with details of the cars would be provided there.
iii. Alco pop drink to teenagers
Social networking sites such as Facebook and Instagram, where the teenagers are most engaged
iv. All natural baby food to parents
Television ads amidst telecasted programs, as the parents often be engaged in watching TV shows, news channels or programs telecasted for children
v. Rain tanks to home owners
Billboards near housing areas and on highways as these are rarer requirements, which only a niche group of customers wanting to buy these. Hence, billboards can be reachable to all of them.
2. Define and explain the following words
a. Story board scripts
For making a storyboard, the first thing, which was needed, is the script. An individual makes a storyboard for Visualizing the film. A storyboard is consist of images, a sketch that represents the sequence of the event. Storyboard is nothing but a series of frames representing a sequence of film for example the comic book of the film (Wang, 2021).
b. Teamwork
The efforts, which were put up by each team member for the success of the team’s objective, is called teamwork. In simple words, teamwork is the strength of any team.
c. Self-management
Self-management is the ability to manage individual behaviour thoughts and the sum of emotions in a productive and developing way (Adu et al. 2019).
d. Networks
Network is a group of employees or workers that work together to meet the goal or achievement of a company.
3. Identify two (2) departments (individuals or groups) within an organisation that you would need to consult with when developing the objectives of a promotion
The two department, which was included, are social media handler department and another is advertising department.
i. Explain why it is necessary to consult with them.
It is necessary to consult with these departments because these will only decide how to promote and what to promote, which is beneficial for the organization (Dikau and Volz, 2021).
ii. Explain what information you would get from them.
They will tell about the target audience and they will give the information about the audience, which will like it, or not.
4. List two (2) ways that you could encourage staff of an organisation to contribute to the success of a marketing campaign
The way, which will encourage staff of an organisation to contribute to the success of a marketing campaign, is firstly allow the staff talking with a customer directly and another one is putting the employees on the front line to work on the idea in a positive way (Salazar, Mills and Veríssimo, 2019). The employees can actively engage with the brand online and consider them as the part of the success.
5. Explain why it is important to identify and agree on roles and responsibilities when organising promotional activities
It is important to identify and agree on roles and responsibilities when organising promotional activities because through promotional activities a business can be set apart from the competitor in the market and even can tell the audience what is new in their product (Zhang, Patras and Haddadi, 2019). The different responsibilities play different roles, which were played by an organization to promote their business and achieve the desired success.
6. Explain what networking is and how can it assist in promoting a product/service? Provide an example of how this can be done.
Networking is all about engaging employees of an organization with each other and make the organization so much activity that no one can defeat them in a competition. Networking is all about efficiently managing teamwork. An individual can network face-to-face at conferences or meetings (Wang et al. 2017). An individual can also network online, through many online sites such as LinkedIn and Facebook. The more ways the individual can network, the more their business will enjoy the benefit.
7. Explain how collecting feedback on promotional activities can assist in future promotional activities
Collecting feedback on promotional activities can assist in future promotional activities in many ways some of them are:
· The feedback can tell about whether the product r business is going to achieve success or no.
· It will encourage an entrepreneur to make changes to their activities by getting customer feedback.
· With customer feedback, someone can get an idea about the demand for his or her product in the market.
8. Explain why it is important to present promotional strategies within the organization before they take place
It is important to present promotional strategies within the organization before they take place because it will create brand awareness among customers. It will generate the demand of the market, increase the sale, approaching a larger target audience, educating everybody about your product, educating other industry as well as other competitors about the product and even resolve the issues that will be going to create (Iankova et al. 2019). An individual can use the traditional method of the advertisement or digital method of advertisement.
9. Explain why it is important to assess and report customer satisfaction
It is important to assess and report customer satisfaction because customer satisfaction plays an important role in an individual organization. It will measure whether the customer is happy, sad, satisfied or unsatisfied with a product. By measuring this an entrepreneur can get an idea about the dissatisfaction of a customer, and even an organisation can improve their weaknesses before a customer will abound a brand (Rahimian et al. 2020).
10. What type of presentation can be done within our marketing team?
The presentation that can be done within the marketing team is the informative presentation. An informative presentation includes any type of presentation and this presentation can be helpful for the marketing team and even can improve their marketing strategy with the help of this presentation. The persuasive presentation can also be used in the marketing team to pursue knowledge about the product (Rahimian et al. 2020).
11. Explain the Communication Cycle and why; it is important in terms of effective communication.
Communication cycle understand how the system of conveying information and adopting the information is completed (Rao, 2018). For completing the communication, cycle the feedback from the messenger is important. The communication cycle is important because in the communication cycle, the message is completely transferred to a messenger and the feedback of the messenger will tell whether they understand the message or not.
References
Adu, M.D., Malabu, U.H., Malau-Aduli, A.E. and Malau-Aduli, B.S., 2019. Enablers and barriers to effective diabetes self-management: A multi-national...