Coursework 2
Assessmentdescription:
|
Case Study Report
|
Assessment Component:
|
Assessment weighting:
|
Assessment limits:
|
Assesses module learning outcome/s:
|
2
|
70%
|
3000.
|
1,2
|
Lastsubmission Date/Time:
|
Provisional feedback released:
|
09.04.2011.59GMT
|
04.05.20
|
Detailed guidance
In order to complete the following tasks you will need to download and read the article ‘The globalization of Tesla Motors: a strategic marketing plan analysis’ (Mangham, 2012).This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, Tesla Motors.It
is important to note that this case study provides context for the tasks below and you are expected to incorporate relevant aspects of the case into your answer.A critical writing style should be adopted throughout.
(i)Critically discuss how technological change, globalisation and customer expectations will influence management accounting within Tesla Motors
[600 words]
(ii)Prepare a memo for the management of Tesla Motors:
a.Which considers the limitations in the use of a traditional budgetary control system in their modern workplace
[600 words]
[600 words]
(i)Prepare a report for the management of Tesla Motors which critically examines how the adoption of a Balanced Scorecard approach could be used to measure the performance of the organisation
[1, 000 words]
(ii)Using PowerPoint produce a two slide presentation which proposes a Balanced Scorecard for Tesla Motors:
i.SLIDE 1:create a Balanced Scorecard for Tesla Motors and include TWO measure for EACH area of the Scorecard
ii.SLIDE 2: Provide a bullet point list for EACH area of the Scorecard stating the source of the information for each measure
[200 words]
Marking scheme:
25%: Subject matter understanding and judgment
30%: Critical analysis
20%: Evidence of wider reading (academic sources)
20%: Synthesis of ideas into logical, coherent arguments.
5%: Presentation
I will send the case study in another email