Social Media Brainstorm Use the diagram to bra instorm. Write dow n you r first social med ia goal and bra instorm the ways each channel could help you meet t hat goat Repeat for you r seco nd goal,...

creating a personal social media branding plan for a senior college student


Social Media Brainstorm Use the diagram to bra instorm. Write dow n you r first social med ia goal and bra instorm the ways each channel could help you meet t hat goat Repeat for you r seco nd goal, and then you r t hird . Ot her 1Nitt er ~ Goal I ____ _ Goal 2 _____ _ Video Sharing Co;il J _____ _ ~ a_o_g_• _____ _ Social Media Guidelines 1 Guidelines for Your Personal Social Media Plan [20 points] Your social media plan should include the following elements: An executive summary [5 points] This should be no longer than one, single-spaced page. It should summarize your entire report. According to Wakefield (2012) as cited from Kelley & Jugenheimer (2010), here is how you write one: 4-5 short paragraphs with a compelling story answering these questions. 1). What problems do you anticipate? 2). What barriers/obstacles must you conquer? 3). What actions must be taken for you to succeed? 4). Why will this work? Why will it succeed?? This should be one page, single-spaced, 12 point font. The title should be “Executive Summary” centered, with your name and course number in the upper right hand corner. (3) Three OVERALL goals of the social marketing effort [3 points] These are the goals you developed using the brainstorm form with the goals in the middle and the media around the goals in a circular pattern. Please type this up and include as your second page with the three “bubble” diagrams you choose, with one being LinkedIn. Career mission and positioning statement [5 points] This is your career mission statement you already constructed along with a positioning statement. A positioning statement is a single statement that differentiates your personal brand from others. It’s what makes you different. In fact, done well, your career mission and your positioning statement SHOULD BE THE SAME!! For help with this, read the attached article about writing a positioning statement. See second page of this form, “how to write a positioning statement,” for additional reference. Include on the second page above your goals. Your selected social media mediums [5 points total] Briefly describe the elements you chose and how they will help you obtain a job. Think about each medium and how they will fit together and complement each other. Include a plan to track/measure its effectiveness (e.g., likes, retweets, followers, # of new connections, etc.) An actual timeline from now until June 1st which includes: [2 points] a. when to post/launch/pin/etc. each suggested element. Include EVERY suggested post in your timeline (e.g., every Friday at 5pm) . You do not need to provide an example of EVERY post, but you need to say, for example, that on Monday at 6pm CST you will tweet about _________. Break this down by weeks and include ALL different types of communications on the same timeline along with a very rough idea of what the message should be. b. what will be posted at each time point c. where it will be posted d. what you expect to happen in response *(A Calendar will be accepted and is suggested with the dates/times of your actions) Social Media Guidelines 2 How To Write Your Positioning Statement Positioning is another one of those fluffy marketing words that many people don't get. This is unfortunate because it's an important concept. Positioning is the activity of describing and promoting your unique place in the market. Your position is composed of what you do, who you do it for, and what makes you unique. Think about the soap market. You've got Dove (the most popular brand in the world), Irish Spring, Ivory. Dove's position is that it is THE soap that is 1/4 moisturizers, so it makes people's (mostly women's) skin softer. Irish Spring is a strong deodorant soap that makes you fresh as an Irish stream and is mostly used by men. Ivory's brand is about purity and its position is that it is 99% pure, and a bit old-fashioned. Your positioning statement is part of your branding. It's like a mission statement and acts like a blueprint that you use to inform your activities. It guides who you serve, how you serve them, and what makes you different and desirable. If you can't articulate a clear positioning statement, you'll have trouble getting through to your customers. This is not to say that your positioning statement has to be public knowledge. Again it's a blueprint for your marketing activities. It describes the impression you want to make on your customers. I have been hesitant to write about positioning statements before because I haven't found a really good model that works for everybody. While a positioning statement may be very simple, cutting to the essential core of your position can be difficult. I found an article here that outlines a good process for working on your positioning statement. The model is: For (target market) (brand name) is the ( product/service description) that (benefit) because it has (reason why.) I guess I like his model because it pretty closely matches my own positioning statement: I help small businesses who are frustrated with their marketing results rapidly double or triple their profits so you have: [brand name] I [ target market] small businesses frustrated with their marketing results [benefit] rapidly double or triple their marketing results. OK, so I'm missing a couple components in this model. My positioning statement is scaled back so that I can deliver it verbatim as an elevator pitch. I do know what my services are, and have proof to back up my claims if I need it. A good exercise is to run familiar brands, products, or companies through this model. Let's do Dove Soap: For American women aged 25-45 (I don't know if this is their actual target age, I'm just guessing) Dove is the soap that softens skin because it has 1/4 moisturizing lotion. http://www.imakenews.com/techyvent/e_article000135090.cfm
Oct 26, 2021
SOLUTION.PDF

Get Answer To This Question

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here