Decision to Come to Texas State #2 VALS Survey Please read about the VALS Survey and take it at the link below. List your VALS Types that you received at the end of the survey, and explain whether you...

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Decision to Come to Texas State #2 VALS Survey Please read about the VALS Survey and take it at the link below. List your VALS Types that you received at the end of the survey, and explain whether you agree or disagree with the instrument’s assessment of you. http://www.strategicbusinessinsights.com/vals/presurvey.shtml #3 Part I Please read the article entitled, “The Junk Food that Wants to Have It Both Ways,” by Anne Marie Chaker from the Wall Street Journal. Link to article: https://www.wsj.com/articles/the-junk-food-that-wants-to-have-it-both-ways-11571847252 SUMMARY: There is a growing market for snack food makers trying to tap into parents’ junk-food nostalgia—while still letting them feel good about giving treats to their kids. Some food makers are aiming to use ingredients with better-for-you credentials but with a flavor as close to old-school artificial yumminess as possible. QUESTIONS: 1) If you were the Chief Marketing Officer for one of the snack food makers mentioned in the article, what questions would you want to explore through marketing research? (provide at least three questions) 2) What marketing research methods and strategies would you recommend to help answer the questions you noted in the previous answer?
Answered 1 days AfterSep 26, 2021

Answer To: Decision to Come to Texas State #2 VALS Survey Please read about the VALS Survey and take it at the...

Abhinaba answered on Sep 28 2021
121 Votes
Response to the Questions         6
RES
PONSE TO THE QUESTIONS
Table of Contents
Question 1: VALS Survey    3
Question 2: Article    3
Question 3: Demographic Information    4
References    6
Question 1: VALS Survey
The VALS type consumer group that is exhibited from the survey that I participated was innovator as a primary type and achiever in the secondary type. As an innovator I like to take up information and am confident enough to perform a certain experiment. Moreover, I am skeptical about advertising and have an international exposure. Besides I love to take up challenge of problem solving and have interest in wide variety of activities. I believe that science and research and development are genuine and positively respond towards new ideas and technologies. I find myself and my actions to be future oriented. These typical characteristics of mine well assure the fact that I am an innovator from a consumer group (Bradford et al., 2018).
I also agree to the secondary type as exhibited from the VALS survey. I strongly associate myself and primary think about myself and my family. I believe that money is the source of power and is committed to my job and my family. I...
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