Describe three distribution channels you could use to distribute your company products (from the Export Plan) to the Latin American markets or to another major market including whether to use agents,...

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Title: International Business
Contents
Latin America as a market    3

Distributor    3
Direct Sales    3
Internet Retail    4
Conclusion    4
Works Cited    5
Latin America as a market
Western brands are popular in Latin America and by 2030 the market is expected to reach $18 trillion size. This region has enormous amount of contrast and the existing cultural revolution is a biggest challenge for the brands to enter. Through Internet and connectivity its young population is aware, health conscious and tech savvy. They want quick options for their needs and like to invest in lucrative offers which promises growth and high returns. Supermarkets and convenience stores are growing at a rate of 10% whereas the key to success is to educate customers about the product introduced in Latin America.
Distributor
To market the products in Latin American countries it is advised to keep one US distributor. Distributors are well aware of the trend and continuously searching for the product which can make difference to a particular category (Yi, Zelong, Fan Li and Lijun Ma.) While selecting distributor it is important to search the market...