Details in the subject outline 200822, Applied marketing solutions Assessment 1, Case Study Part B, 1000 words Analysis 100 tweets ( tweets attached, first 100 to be analysed) Requirements: Categorise...

Details in the subject outline 200822, Applied marketing solutions Assessment 1, Case Study Part B, 1000 words Analysis 100 tweets ( tweets attached, first 100 to be analysed) Requirements: Categorise your already downloaded tweets as:  Commercial vs. Non-commercial tweets  Pro-energy drinks vs. Cessation messages  Type of promotional messages (e.g. discounts, incentives, events, celebrity-endorsed messages etc.)  Embedded associations Provide exemplars of tweets while presenting findings from the above categories. On the basis of other research studies, suggest another two criteria for categorizing the tweets. This would require undertaking a review of the literature. The other two criteria can be: emotions( categorise the tweets according to emtions) Positve vs negative