Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: XXXXXXXXXX CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000...

Develop a marketing communication briefing report


Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG418 Develop and apply knowledge of the marketing communication Version 1.1 Approved date: 20 August 2020 Review Date: 20 August 2022 Approved by CEO Page 1 of 24 Student Assessment Tasks BSBMKG418 Develop and apply knowledge of the marketing communication industry Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG418 Develop and apply knowledge of the marketing communication Version 1.1 Approved date: 20 August 2020 Review Date: 20 August 2022 Approved by CEO Page 2 of 24 Table of Contents Table of Contents 2 Assessment Information 3 Assessment Instructions 5 Student Assessment Agreement 7 Assessment Task 1 Cover Sheet 9 Assessment Task 1: Marketing communication industry information project 11 Assessment Task 1 Instructions 13 Assessment Task 1 Checklist 15 Assessment Task 2 Cover Sheet 17 Assessment Task 2: Marketing communications briefing report and presentation 19 Assessment Task 2 Instructions 21 Assessment Task 2 Checklist 24 Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG418 Develop and apply knowledge of the marketing communication Version 1.1 Approved date: 20 August 2020 Review Date: 20 August 2022 Approved by CEO Page 3 of 24 Assessment Information The assessment tasks for BSBMKG418 Develop and apply knowledge of the marketing communication industry are included in this Student Assessment Tasks booklet and outlined in the assessment plan below. To be assessed as competent for this unit, you must complete all of the assessment tasks satisfactorily. Assessment Plan Assessment Task Overview 1. Marketing communication industry information project You must research the marketing communications industry to develop an industry information brochure. 2. Marketing communication industry trends project You must conduct further research about marketing communication industry trends, develop a briefing report and discuss your briefing report at a meeting. Assessment Preparation Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions at all. When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file. Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you. Assessment appeals If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s assessment appeals process. You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal. Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG418 Develop and apply knowledge of the marketing communication Version 1.1 Approved date: 20 August 2020 Review Date: 20 August 2022 Approved by CEO Page 4 of 24 Naming electronic documents It is important that you name the documents that you create for this Assessment Task in a logical manner. Each should include:  Course identification code  Assessment Task number  Document title (if appropriate)  Student name  Date it was created For example, BSBMKG418 AT2 Briefing Report Joan Smith 20/10/18 Additional Resources You will be provided with the following resources before you begin each Assessment Task. Assessment Task 1  Industry Information Brochure Template Assessment Task 2  Briefing Report Template  Strategic Business Plan Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG418 Develop and apply knowledge of the marketing communication Version 1.1 Approved date: 20 August 2020 Review Date: 20 August 2022 Approved by CEO Page 5 of 24 Assessment Instructions Each assessment task in this booklet consists of the following: Assessment Task Cover Sheet This must be filled out, signed and submitted together with your assessment responses. If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission. If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit the file. The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per your RTO’s re-assessment policy. Depending on the task, this may include  resubmitting incorrect answers to questions (such as short answer questions and case studies)  resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task  redoing a role play after being provided with appropriate feedback about your performance  being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback. Assessment Task Information This gives you:  a summary of the assessment task  information on the resources to be used  submission requirements  re-submission opportunities if required Assessment Task Instructions These give questions to answer or tasks which are to be completed. Your answers need to be typed up using software as indicated in the Assessment Task Instructions. Copy and paste each task’s instructions into a new document and use this as the basis for your assessment task submission. Include this document’s header and footer. If you are submitting electronically, give the document a file name that includes the unit identification number, the task number, your name and the date. Checklist Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG418 Develop and apply knowledge of the marketing communication Version 1.1 Approved date: 20 August 2020 Review Date: 20 August 2022 Approved by CEO Page 6 of 24 This will be used by your assessor to mark your assessment. Read through this as part of your preparation before beginning the assessment task. It will give you a good idea of what your assessor will be looking for when marking your responses. Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG418 Develop and apply knowledge of the marketing communication Version 1.1 Approved date: 20 August 2020 Review Date: 20 August 2022 Approved by CEO Page 7 of 24 Student Assessment Agreement Make sure you read through the assessments in this booklet before you fill out and sign the agreement below. If there is anything that you are unsure of, consult your assessor prior to signing this agreement. Have you read the assessment requirements for this unit?  Yes  No Do you understand the requirements of the assessments for this unit?  Yes  No Do you agree to the way in which you are being assessed?  Yes  No Do you have any specific needs that should be considered?  Yes  No If so, explain these in the space below. Do you understand your rights to re-assessment?  Yes  No Do you understand your right to appeal the decisions made in an assessment?  Yes  No Student name Student number Student signature Date Assessor name Assessor signature Date Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG418 Develop and apply knowledge of the marketing communication Version 1.1 Approved date: 20 August 2020 Review Date: 20 August 2022 Approved by CEO Page 8 of 24 Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: 76 141 358 045 CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000 Phone: (02) 8937 0969 Email: [email protected] Website: www.mbc.nsw.edu.au Assessment Tasks for BSBMKG418 Develop and apply knowledge of the marketing communication Version 1.1 Approved date: 20 August 2020 Review Date: 20 August 2022 Approved by CEO Page 9 of 24 Assessment Task 1 Cover Sheet Student Declaration To be filled out and submitted with assessment responses  I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s).  I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to