Digital & Social Media Marketing Strategies of Starbucks     4
DIGITAL & SOCIAL MEDIA MARKETING STRATEGIES OF STARBUCKS
Table of Contents
Starbucks    3
Fan Engagement    3
Brand Exposure    3
Customer Interaction    4
Page Traffic    4
Lead Generation    5
Brand Image    5
Sales    5
Recommendations    6
References    7
Starbucks
    Starbucks has more than 22500 outlets all around the globe with mostly web-based media showcasing system being one of the best ways it uses to contact its customers (Czinkota, Kotabe, Vrontis & Shams, 2021). Utilizing the strategic methodology, the organization has had the option to keep up with great administrations that reverberates with its client base. In such a manner, this paper will exhaustively investigate the different ways that it has taken advantage of computerized media platforms to propel various components of marketing items.
Fan Engagement
Starbucks' extensive social media presence has helped the corporation to communicate with its customers on a more personal level. To start with, consumers have access to up-to-date news about the company's extensive line of products. The official Facebook account for Starbucks has more than 360 million likes. It has more than 350 million followers. All of the followers are in contact with the company's customer care departments on a regular basis. A close examination of the Facebook messages reveals that the corporation's large network of followers has access to not just information about the company's products but also to the promotion of new initiatives. In short, social networking is the firm's primary means of communication, particularly with its youthful clientele. It is also worth noting that the corporation uses social media to respond to client concerns about services, making it the company's primary means of interacting with clients (Krishna, 2018).
Brand Exposure
    Starbuck Coffee's official Twitter handle has over 11.9 million followers, with over 107,000 tweets each year to...