Discussion Board Assignment pertaining to the article "Preparing For A BlockchainFuture"
Preparing for a Blockchain Future.pdf
It is an excellent article and it does align with iBPM because you need to know the Transformative Technologies and Trends in order to put any type of Intelligent Business Process Management (iBPM) in place! How are you going to do a Process if you do not understand Current Technologies and Trends!
For the Discussion Board now opened: The author, Michael Ferguson, is self-employed in the executive recruiting business. He sees the trend of Blockchaincoming and this Decentralized Digital Ledger can possibly disrupt his business (and put him out of business because his business is centralized). With Blockchaintechnology (and I am not talking about crypto-currency), this Decentralized Digital Ledger has the potential to disrupt Centralized Platform Businesses such as Ticketmaster, StubHub, Airbnb, etc.
And, you know how LiveNation(which owns Ticketmaster) responded to the threat of Blockchain? LiveNation ACQUIRED A BLOCKCHAIN STARTUP to add Blockchain Technology To Ticketmaster!! That is Business Process Management!
https://www.livenationentertainment.com/2018/10/ticketmaster-acquires-blockchain-ticketing-solution-upgraded-21/
And, you know you eBay(which owns StubHub) responded to the threat of Blockchain? eBaySOLD StubHub!
https://techcrunch.com/2019/11/25/ebay-to-sell-ticket-marketplace-stubhub-to-viagogo-for-4-05-billion/
2 Different Responses To The Possible Threat of BlockchainDisruption.
So, Ferguson in the article has to ask 3 Questions to answer this possible BlockchainDisruption:
1) How I am going to create value for my customer in this Blockchainworld?
2) What information am I going to make Public in the Blockchain and what am I going to make Private...meaning Public is free, but Private I want to monetize. Similar to Free Content versus Paid Content. What am I going to make Free (Public Blockchain) and how am I going to continue to make money in my business (Private Blockchain)
3) What incentives should I offer to get people to join my Blockchain?? Similar to podcasts, there will be 100,000+ Blockchainbusinesses in the future.
What incentives do I get to people to listen to my podcast? Same question - What incentives do I get people to join my Blockchain.
Discussion Board: Of the 3 questions - how would you rank them in order of importance and why?