Discussion Question Chapter 7 Customer Profile Instructions Write a post for the Discussion Forum on this topic, addressing the questions below. Each part should be 1–2 paragraphs or several bullet...

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Discussion Question Chapter 7

Customer Profile




Instructions


Write a post for the Discussion Forum on this topic, addressing the questions below. Each part should be 1–2 paragraphs or several bullet points in length.


Part 1: Identifying the Customer and Problem


Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.


Part 2: Factors Influencing Customer Decisions


Provide a brief profile of your target segment using at least three of the following categories:



  • Geographic characteristics: e.g., location, region, population size or climate.

  • Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.

  • Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.

  • Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.

  • B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity


Part 3: Reaching the Customer


Based on this profile, identify 2–3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.






Part 4: Respond to Classmates’ Posts


After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them.


Part 5: Incorporate Feedback



Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Marketing Plan, Part 2” assignment.



Answered Same DayNov 16, 2021

Answer To: Discussion Question Chapter 7 Customer Profile Instructions Write a post for the Discussion Forum on...

Tanmoy answered on Nov 17 2021
152 Votes
Discussion Question Chapter 7
Customer Profile
Part 1: Identifying the Customer and Problem
The decision maker in the ta
rget segment is the market research which influences the consumer purchasing decision. It refers to collection, interpretation of data and choosing among the best alternative in order to satisfy the demand of the customers. Market research helps to identify the problems which are faced by the consumers like variances in demand and supply in the market, high price of goods and services and poor quality of goods. It also helps the company to find a solution and take measures to satisfy the customer demands. Example of such product might be high priced 5G mobile phones. Consumers will conduct a proper marketing research before making the purchase so that the purchase creates value for the customers. The product is targeted towards the niche market segment.
Part 2: Factors Influencing Customer Decisions
Geographic characteristics: Geographic characteristics involves breaking down the customer market on the basis of location like countries; regions like specific states or borders within the countries; population size which means the number of people in the specific region and climate like tropical...
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