Write a post for the Discussion Forum on this topic, addressing the questions below. Each part should be 1–2 paragraphs or several bullet points in length.
Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.
Provide a brief profile of your target segment using at least three of the following categories:
Based on this profile, identify 2–3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.
After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them.
Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Marketing Plan, Part 2” assignment.
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