Discussion Thread 1 Discuss the role and key types of digital marketing in communicating value to customers

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Discussion Thread 1
To engage with present and potential consumers, businesses use digital channels such as email, social media, search engines, and other websites (Herhausen, Miočević, Morgan, & Kleijnen, 2020). If you own a business-to-consumer (B2C) firm, your digital marketing efforts should aim to attract visitors to your website and convert them into customers without ever having to talk with a salesperson. You're less likely to focus on 'leads' in the conventional sense for B2B enterprises, and more likely to create an expedited buyer's journey from the minute someone visits your website to the moment they make a purchase (Vieira, de Almeida, Agnihotri,...