Distribution fairness: “Are costs and benefits created and distributed fairly?” Although fairness is not a classic consequentialist argument, it has been increasingly integrated into utilitarian thinking in order to counter the common argument of utilitarianism, purely maximizing value without paying attention to how fairly this value is distributed. Questions asked are, for instance: Do workers in developing countries benefit sufficiently from the benefits created for the company and customers? Does the company and benefiting consumers share the pain inflicted upon the workers through often inhumane working conditions?
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