DM Targetting:Dicuss who you would target and why Buying Process; Develop a funnel. What are the stages in the buying process. How do you see these stages for Tostitos Zesty Zingers? Digital Touch-points A Zesty Zingers web site exits (for desktop/laptop). Do you need other digital touch-points. Specifically address if/how/why each additional touchpoint is needed. Consider: Facebook Page App Mobile web pages Online product ordering Email mailing list DM vs Retailers & IRL: Customer relationships Frito-lay vs Retailers-Given your channels of distribution, how would you develop customer relationships? Why? Do you see a role for Frito-Lay in IRL/traditional marketing? IRL - in real life. Might include in person sampling, for example. SEO What concepts/keywords would you use to optimize your web site? Choose three to seven keywords (not including: Tostitos or Zesty Zingers) Pick the top Keyword. Explain why you chose this concept? Explain your landing page strategy for this keyword: "The purpose for a landing page on this keyword would be to ..." Other Searches Other than search engines, where else might (potential) customers search? Propose an activity to optimize search results on this type of web sites. Analytics What would be the goal of your analytics program. Suggest five key metrics to track. Pick one metric and explain what you would do if you fall short of your goal for that metric. Building Communities Should you build a 'Zesty Zinger" community? Why- What benefits do you expect? What risks/issues do you foresee? Controlling the conversation What topics and/or types of conversations are you interested in following? Why?

DM Targetting:Dicuss who you would target and why Buying Process; Develop a funnel. What are the stages in the buying process. How do you see these stages for Tostitos Zesty Zingers? Digital...

Apr 15, 2021