Do brands have finite lives? After a brand begins to slip in the market place or disappear altogether, some market observers will claimed that all brands have their day implying brands have a finite...

Running Head: BRANDING MANAGEMENT    1
BRANDING MANAGEMENT            2
BRAND IMAGE AND THEIR LIFELINE
Table of Contents
Discussion    3
References    4
Discussion
Yes, in my opinion, brands do have infinite lives and they lead the market for longer period of time.Bilgin (2018) has discussed that certain brands do carry on for extended period of time, because of their positioning in the market, which avoids the depreciation in their brand value. We have seen that brand leaders such as Coca-Cola has survived over the years because of their continuous modifying and innovative strategy implementations...