Due date for this assignment is 18 th XXXXXXXXXXat shape 10 pm – Advanced Marketing Word count Maximum -550 words Just the overview of the assignment and Expectation This is one of the parts of...

Creative Idea 1: Instant delivery to the customers door step
    Customer Group Targeted: The targeted customer group are of all category because this pandemic situation is threat for all.
Justification: In order to keep the customer safe and also providing them with all the necessary services at their door steps in this pandemic situation.
    Identification of Key Issues:
· Availability of manpower to cover the entire area for delivery
· Consumption of time in identifying the address provided by the customers
· Issues faced during the proper operation of application for booking
· Allocation of budget for the said proposal
    Advantages:
· Continuation of service during the pandemic situation
· Increase in business
· Reduction in overhead cost of maintain the store
    Disadvantages:
· Problem in segregating the orders and sending them to the address of the customers
· Lacking in providing personalised service to the customers
· Threat of shifting to other stores by the customers
Strategic Marketing Application: In order to successfully implement the instant delivery service at the customer door steps, Myer require to develop a mobile application that will allow the customers to select their products and do online bookings. Similarly, the availability of toll free phone numbers will also be helpful for placing the orders.
Objectives Met: Reducing the customers visit to the store during the ongoing pandemic situation and also ensuring the ongoing business activity of the store.
Overview:
The idea of providing instant delivery service to the customers doorstep will provide ease to customers by saving their lot of time in visiting the stores.
The instant delivery system will also avoid gathering of customers in the stores during the pandemic of Covid-19 and also it will help in keeping the customer safe during this situation.
This idea will also help the company in reducing a huge overhead cost that they incur while operating a store.
Creative Idea 2: Locally based smaller stores
    Customer Group Targeted: Family group, mainly women and old aged customers
Justification: This will increase the reachability to the customers and also ensure faster delivery of the goods
    Identification of Key Issues:
· Identification of suitable area
· Threat of the competitors
· Political issues in local aspect
· Socio economic issues
    Advantages:
· Lesser rentals of the company
· Fewer people to manage in stores
· Smaller parling requirements
    Disadvantages:
· Lesser inventory means lesser availability of products
· There will be intense competition from other local stores
· Possibility of customers switchover to other stores
Strategic Marketing Application: Opening multiple micro stores at the different...