Each individual student will write a 1,500 word report on a critical strategic management issue for an organisation of their choice in the Tourism and Hospitality industry. Students are encouraged to...

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Introduction
The basis of this study is to identify selected markets as key strategic management issues for the tourism and hospitality industries in Australia. One of the strategic management issues of choice was competition, and the restaurant of choice was located in Attica, Melbourne. In a highly competitive situation, it is difficult to attract customers into the service, so Attica must identify alternative models to manipulate the purchasing behavior of target marketing. This strategic management has direct impacts on market share, sales and profitability.
Strategic management issues
Since there are many companies involved in the tourism business and it is one of the fastest growing sectors in the world, there is a monitoring agency that allows my attention to work with the government to raise awareness of the tourism industry. This is called world travel and Tourism Council. The World Travel and Tourism Commission provide a forum for tourism, which is made up of members of the global business community (Fernández-Hernández, León, Araña & Díaz-Pére, 2015). In this highly competitive world, one of the key principles that most entrepreneurs follow is strategic planning. This report attempts to explain the significance of the strategic planning in the development of management decisions, and to set the necessary goals for the development of strategic plans to achieve these goals, because the procedure of strategic planning is all about determine the direction of the enterprise, this paper is also trying to establish strategic planning and The relationship between competition. A Competition is an important factor that the every business has in daily life. To overcome this competitive aspect, business strategists want to know competitive environment as well as must also explain the impact of competition on the business. This report attempts to examine the key role that strategists play as part of the industry throughout the existing competitive process between firms. A strategist tries to explain several measurement methods, for example cross-elasticity, to know the needs of themselves or competing products. Through this interpretation, the business strategists can determine their dominant market pulse, which can be designed through the necessary Strategies that minimize losses that can occur in competition (Jukić, 2019). With e-commerce, globalization, and the other changes in business environment, nowadays business world becomes highly competitive, and organizations cannot survive without implementing appropriate competition strategies. The strategic management processes must generate a competitive intelligence moreover predict the further steps of competitors and develop competitive strategies to win battles with competitors. The idea of strategy recommends that the organizations seek to be consistent with the force in their environment to attain sustained performances. This result is called the principle of common alignment. In adhering to this principle, associations scan the applicable contexts of their company areas, expand competitive techniques and macro strategies to leverage opportunities and threats in the field, and allocate the resource to the suitable competitive techniques. If an organization succeeds in this area, it generally achieves the desired stage of the success (LIU,...