Each individual student will write a 1,500 word report on one critical strategic management issue...

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Each individual student will write a 1,500 word report on one critical strategic management issue for an organisation of their choice in the Tourism and Hospitality industry. Students are encouraged to engage with a Tourism and Hospitality business identified in the course or draw upon their own industry experience to uncover a key strategic management issue for a business in the Tourism and Hospitality industry. Some key areas of strategic management in the Tourism and Hospitality industry that may be of interest could include the following; competition, resources, competitive advantage, business level strategy, corporate level strategy, organisation structure and controls, globalisation, entrepreneurship, leadership and sustainability. This assessment seeks to develop the critical thinking skills and abilities of students through the identificationof a relevant strategic management problem for a Tourism and Hospitality business and the development of a viable strategic solution for that problem.

ASSESSMENT BRIEF___________________________________________________ Page 1 of 2 Subject Title Strategic Management in Tourism and Hospitality Subject Code HOS801 Lecturer / Tutor Dr Mirrin Locke Dr Chengeto Chaderopa Semester July 2019 Assessment Title Assessment Two – Individual Report Learning Outcome/s (found in the Subject Outline) 1, 2, 3, 4 Assessment type (group or individual) Individual Weighting % 30% Word count 1500 Due day & date Week 9 by 23:59 Sunday 13 October Submission type Paper copy ☐ Turnitin ☒ Format / Layout of Assessment Report: ICMS Cover Page Table of Contents Synopsis / Executive Summary Introduction Findings Conclusion Recommendations Reference List Appendices ☒ ☒ ☒ ☒ ☒ ☒ ☒ ☒ ☒ Assessment instructions Each individual student will write a 1,500 word report on one critical strategic management issue for an organisation of their choice in the Tourism and Hospitality industry. Students are encouraged to engage with a Tourism and Hospitality business identified in the course or draw upon their own industry experience to uncover a key strategic management issue for a business in the Tourism and Hospitality industry. Some key areas of strategic management in the Tourism and Hospitality industry that may be of interest could include the following; competition, resources, competitive advantage, business level strategy, corporate level strategy, organisation structure and controls, globalisation, entrepreneurship, leadership and sustainability. This assessment seeks to develop the critical thinking skills and abilities of students through the identification Monday 14 ASSESSMENT BRIEF___________________________________________________ Page 2 of 2 of a relevant strategic management problem for a Tourism and Hospitality business and the development of a viable strategic solution for that problem. Deliverables Individual students are to submit their written report of no more than 1,500 words to the Turnitin drop box on Moodle by 23:59 on Sunday of Week Important Instructions This Assessment is individual and contributes 30% to the final mark for the course. The word count limit is 1,500 words (plus or minus 10%), excluding Appendices, References and Quotations. Times New Roman 12 point font and 1.5 line spacing. APA referencing as per 2018 ICMS Style Guide. Header to contain student names and identifier numbers only. Footer to contain page number only. Plagiarism Declaration attached as first page inside the cover page. Last page of the Originality Report attached as second page inside the cover page. Refer to and comply with, all the relevant requirements for a Business Report as listed in the ICMS Style Guide and note particularly the penalties that apply to non-compliance with the word count limit and late submission. Grading Criteria / Rubric A Grading Rubric is posted in the subject Assessment block on Moodle. This Assessment represents 30% of the final grade for the course.

assessment2-hos801individualreportbrief-gpponops.pdf

Aanchal · Accepted Answer

Running Head: STRATEGIC MANAGEMENT ISSUE IN HYATT HOTELS	1
STRATEGIC MANAGEMENT ISSUE IN HYATT HOTELS 	9
STRATEGIC MANAGEMENT ISSUE IN HYATT HOTELS
Table of Contents
Executive Summary	3
Introduction	4
Hospitality and Tourism Industry- Hyatt Hotels	4
About Hyatt Hotels	4
Competitors of Hyatt Hotels	5
SWOT Analysis of Hyatt Hotels	5
Competitive Analysis of Hyatt Hotels	6
Findings	7
Conclusion	7
Recommendations	7
References	9
Executive Summary
This report on ‘Strategic Management Issue in Hyatt Hotels’ consists of a detailed analysis about the company-The Hyatt Hotel, which is well known for its hospitality services to the customers. It has its presence in various parts of the world with larger market in China, India and Brazil. Hyatt being one of the renowned brands in the Tourism and Hospitality Industry faces tough competition from other well-known names of the same business. The company profile of Hyatt has been discussed in the report, which specifies the information related to its foundation, number of competitors, its set of services and presence in various parts of the world.
Further, this report give the details about the number of competitors faced by Hyatt, with few major competitors, who are Marriott, Hilton, IHG, Taj Hotels and Trident Hotels. The basis of competition amongst these brands are related to their presence in the domestic and international market, employee count, efforts and initiatives related to the staff management, and services regarding the room facilities, food and beverages. The results of competitive analysis done with the help of Porter’s Five Forces Model has also been taken into consideration further in this report, which reflects upon the sources from where Hyatt faces competition and threats.
 
Introduction
This report encompasses the key strategic management issue of competition faced by the Hyatt Hotels, which is one of the leading names in the Hospitality and Tourism Industry. However, there are many strategic issues faced by a business organization, the one chosen for this report is issues related to the competition among the businesses in order to gain competitive advantage, in the context of Hyatt Hotels. Hyatt Hotels is a renowned name in Hospitality and Tourism sector with its Unique Selling Point (USP) being the delivery of authentic services that draws the attention of guests from each targeted market segment. The market segment of Hyatt covers Leisure and business travellers, with its target group being the Upper class, diners and wedding groups (Hyatt, 2019). 
In order to reflect upon the competition as one of the strategic management issues faced by Hyatt, its internal strengths and weakness and potential threats and opportunities has been discussed through the SWOT Analysis. In addition, this report lists out the key Strengths and Weaknesses of Hyatt that are usually internal to the organization along with the opportunities and threats that are external to an organization, with the help of SWOT Analysis. In addition, the factors relating to the threats and competition have been briefed with the help of Porter’s Five Forces Model.
Hospitality and Tourism Industry- Hyatt Hotels
About Hyatt Hotels
Hyatt Hotel is a renowned name in the Hospitality and Tourism Industry catering its clients in terms of classic hospitality services. As indicated by Bharwani and Jauhari (2017), there is huge competition in the hospitality industry as number of new businesses are coming forward with the motive of providing top class services, reliability and satisfaction to their clients, thus, posing threat for the existing positioned businesses to bring something new and unusual, which distinguishes them from the competitors and provide competitive advantage. 
Hyatt Hotel was founded in 1957. Its hotels and resorts work under the brand names of Park Hyatt, Andaz Hyatt, Grand Hyatt and Hyatt Regency. Although, the number of hotels it has is 500 in count,

Each individual student will write a 1,500 word report on one critical strategic management issue for an organisation of their choice in the Tourism and Hospitality industry. Students are encouraged...

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