EPS 5119 Section 82 Ms. Moskowitz FA 2021 Draft Due Date on Safe Assign: 10/16/21, by 5:00 p.m. (5%) Final Due Date on Safe Assign: 10/20/21, by 5:00 p.m. (12%) Individual Oral Presentation Date:...

EPS

5119

Section 82

Ms. Moskowitz




FA 2021




Draft Due Date on Safe Assign:

10/16/21,

by

5:00 p.m.

(5%)




Final Due Date on Safe Assign:

10/20/21,

by
5:00 p.m.

(12%)




Individual Oral Presentation Date:

11/02/21, by 11:30 a.m.

(8%)

Paper #1 and Oral Task #2:





Social Media Influencers: Opinion Leadership & Para-social Relationships

Social media influencers (SMI) utilize many different tools to garner followers and popularity. Among these tools, social media influencers utilize both opinion leadership—demonstrating expertise in an area due to professional/life experience which allows them to be a leader of opinion in that area—and para-social relationships—the perceived “sociability” and socializing nature of broadcasting posts, videos, and content to “friends,” despite not knowing many of their followers in real life. All social media influencers engage in these strategies to maintain followers, even while coming from different industries, such as education, entertainment, politics and media.

Your Task:
You will be writing a 5-6 page academic research paper in APA Format 7^thedition that examines how these key elements of influencing, as explained in the assigned article(s), are evident in the social media influencer you are assigned. The links to these scholarly articles can be found below. These articles are from the FDU online library and can be accessed via the library shortcut on the FDU website.

ASSIGNEED ARTICLES:

“Opinion Leadership Vs. Para-Social Relationship: Key Factors In Influencer Marketing”by S. Farivar, F. Wang, & Y. Yuan (2021).

“Who Are the Social Media Influencers? A Study of Public Perceptions of Personality”by K. Freberg, K. Graham, K. McGaughey, & L. A. Freberg (2011).

The evidence to support your claim of how your assigned social media influencer exhibits the qualities identified in the assigned articles must be gleaned from credible and scholarly sources. Credible sources may include online interviews, videos, Instagram and Twitter.

You should create a research paper that answers the following research questions:

How does my social media influencer (SMI) exhibit opinion leadership and para-social relationships with their followers? How does the SMI’s platform and posts shape their followers’ perceptions of their social relationship, and what does this overall trend demonstrate about all perceived relationships via social media?

(Use these research questions to create a two-sentence thesis statement.)

In gathering and analyzing your research, you should consider the following questions:

1.How does my SMI display opinion leadership?

·Are they an experienced or career professional?

·How much time have they worked in their field?

·How do they present their professional experience on their profile?

·How often do they reference their professional experience, in their profile or in their posts?

2.How does my SMI utilize para-social relationships?

·What kind of relationship do they demonstrate towards their followers and fans?

·What language do they use to connect to their followers?

·How could this language affect followers’ perceptions and feelings?

3.What other personality qualities are evident in the SMI that may fall into opinion leadership or para-social relationships?

4.What conclusions can be drawn from analyzing the social media influencer and their profile in determining how social media continues to be effective in influencing perceived social relationships?

All of these questions will help guide your research to specifically discuss your assigned social media influencer.

The assigned influencersare as follows:

You will be writing a draft and final version of your research paper. After completion of your final version of the paper, you will create an individual oral presentation on your findings.

Draft Requirements/Pre-Writing Stage

Complete the following tasks:

Step 1: Sources

a.Read the two assigned scholarly articles.

b.Find two credible sources on your assigned SMI(such as interviews, videos, or other media publications).

c.Find two additional scholarly peer-reviewed sourceson general aspects of social media influencers and opinion leadership, and/or para-social relationships via social media.

d.Create annotated bibliographieson your additional scholarly sources (found in section “c” above). An annotated bibliography is a document that cites your scholarly sources in APA format and gives a brief one-paragraph summary about each individual source and how it supports your paper. A sample of an APA annotated bibliography can be found in course documents on our web campus class page.

Step 2: Working thesis statement

Your working thesis statementwill identify the overall argument behind your research, which must include ideas about the direction your paper will follow. In formulating the working thesis, answer the two research questions on the assignment page.

Step 3: Rough Outline

Prepare a one-page rough outlinethat will include working thesis statement, answers to numbered research questions from assignment page, and other ideas that support your thesis. In the outline, include your sources (in APA form) and their connection to the topic and ideas.

Step 4: Reference Page

Prepare a Reference Page in APA format, including all sources cited in your outline.

Step 5: Submission

Submit all of the above as one document through Web Campus - Assignments- Paper #1-Draft. Remember to check the box for a plagiarism check before submitting your work.

Your Draft will be graded according to the Scoring Grid below. Scores will be given based on completeness and accuracy.

Requirements for Final Paper

Your Final paper must be formatted as follows:

1.5-6 pages (body),typed in double-spaced, 12 point Times New Roman font, with 1” margins on all sides of the page. Flush left margins (do not justify the right margin). Insert page numbers on the upper right-hand corner of the page.

2.A cover page which includes your name, your professor’s name, course catalog number, semester, assignment name and due date in the middle of the page.

3.The body of the final research paper should include an
introduction

with the thesis statement, adiscussion sectionthat responds to all the questions listed in the assignment aswell as other ideas relevant to the topic, and
a conclusionthat summarizes the key concepts.

4.Proofread and revise work before submission. You should receive feedback on your paper at the Metro Writing Studio (MWS) or the Academic Resource Center (ARC) at the Metropolitan Campus and at the Academic Support Center (ASC) at the Florham Campus. Bring the assignment instructions and your work with you when getting tutoring support.

5.Use 7^thedition APA format for in-text citations and the reference page at the end of the paper for all sources that you have used. Use direct and indirect quotes (paraphrasing) appropriately.

6.Submit your paper in Assignments, Paper #1 Final.

7.A rewrite/revision may be required of the paper. You will have about 1 week to submit an appropriate paper.

Your Final Paper will be graded according the attached Rubric.

Requirements for Oral Presentation:

After submission of your Final Paper, you will create an oral presentation about your research. You will then present your findings to the class. Your oral presentation should be roughly 4-5 minutes in length. Your oral presentation must be accompanied with a PowerPoint or Prezzi Presentation. You will be graded according to the attached Rubric.

Name: _________________________________ Assignment: ____________________ Date: ______________________

Name:____________________________________________ Topic: ____________________________________________

EPS Oral Presentation Rubrics (24 points)