ester T1 2020 Unit Code HI5014 Unit Title International Business Across Borders Assessment Type Group Assignment Group Size: 4 Persons. Assessment Title Analysis of a Multinational Enterprise (Report Format) Purpose of the assessment Students are required to research and analyse a multinational enterprise of their choice. In the report, students must address the following themes from topics 5 -9, including: 1. Foreign market entry strategy adopted by the selected MNE; 2. Competitive dynamics and market conditions faced by the MNE; and 3. MNE’s organisational structure, knowledge management and innovation. This is strictly required to be your own original work. Plagiarism will be penalised. Students are required to apply the theories and knowledge derived from the course materials, demonstrate critical analysis and provide a considered and comprehensive evaluation of their selected MNE. Students must use correct in-text citation conventions. Weight 40% of the total assessments: - Written Group Report: 30%, and - PowerPoint Presentations: 10%. Total Marks 40 Marks: - Written Group Report: 30 marks, and - PowerPoint Presentations: 10 marks. Word limit No more than 3,000 words. Due Date The written report and PowerPoint presentation slides are due at 11:59 pm on Friday of Week 9, dated 29th May 2020. Submission Guidelines • Please see section “How to Self-Enrol in Groups” on Blackboard for self-enrolment in Groups. • Holmes is aware of the issues that some students are facing in forming groups for the Group Assignment. If there are extenuating circumstances which prevent you from forming a group for the Group Assignment, then please contact your Unit Coordinator. • Please make sure that all group members need to be finalised 2 weeks prior to the assessment submission date. • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.
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HI5014 International Business Across Borders T1 2020 – Group Assignment Details
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. • Please submit the PowerPoint presentation slides via the PowerPoint presentation submission link available on the Blackboard. • Reference sources must be cited in the text of the report and listed appropriately at the end in a reference list, all using Harvard Referencing Style.
Assignment Specifications
Purpose This group assignment is an opportunity for students to demonstrate their understanding of course concepts and apply their knowledge of the theories and course material to a contemporary multinational enterprise operating in different markets around the world. Details Select a current well-known multinational enterprise. Analyse the selected multinational enterprise in terms of: • Foreign entry strategy • Competitive dynamics • Organisational structure • Knowledge management • Innovation.
Further, make sure that the report is formatted properly. In this report, • Use sub-heading, and these sub-headings should be numbered properly. • Use appropriate paragraphing. • Use the page numbers. • Reference the sources used with correct in-text citation conventions. • Provide a full list of references at the end using proper referencing conventions.
Finally, check the SafeAssign Report and modify the submission if it indicates Medium or High Risk.
Your final submission is due Friday of week 9 at Midnight. Late submissions will attract penalties at the rate of 10% per day.
Assignment Structure (Framework of Analysis)
1. Holmes Institute Cover Page [This is essential and must be completed accurately]. 2. Executive Summary. 3. Table of Contents. 4. Main Body of the report contains Section Headings – e.g. Introduction, Foreign Entry Strategy, Competitive Dynamics, Organisational Structure, Knowledge Management, Innovation and Conclusion.
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HI5014 International Business Across Borders T1 2020 – Group Assignment Details
5. Reference List must be in the Harvard format. The reference list should mainly consist of the academic Journal Articles.
RECOMMENDED POWERPOINT PRESENTATION GUIDELINES
Students use this as a recommendation only. PowerPoint slides must be submitted via the PowerPoint presentation submission link available on the Blackboard. Further, please follow the following guidelines:
1. Maximum of 15 slides, 2. Slide number 1 should contain Topic, Names and ID of all group members, 3. Individual slides must be numbered, 4. Avoid too much text and write the topics or heading on each slide. You may include pictures, illustrations, diagrams or graphics. 5. Use a maximum of six (6) text lines per slide and a minimum of 24 pt font size.
Marking Rubric
Excellent 4 marks
Very Good 3.5 marks
Good 2 marks
Satisfactory 1.5 marks
Unsatisfactory 1 or 0 marks
Executive Summary Max 4 marks
Well structured, complete, compelling and concise
Clear, concise and compelling
A good summary of the report
A basic summary of the report
Missing
Application of Foreign Entry Strategy Concepts Max 4 marks
The theoretical concepts have been matched to the MNE precisely and are well applied
The theoretical concepts apply to the MNE and are applied quite well
A good attempt has been made to apply the relevant theoretical concepts to the MNE
A satisfactory attempt has been made to match and apply relevant theoretical concepts to the MNE
The attempt made to match and apply relevant theoretical concepts to the MNE is unsatisfactory or negligible
Application of Competitive Dynamics Concepts Max 4 marks
The theoretical concepts have been matched to the MNE precisely and are well applied
The theoretical concepts apply to the MNE and are applied quite well
A good attempt has been made to apply the relevant theoretical concepts to the MNE
A satisfactory attempt has been made to match and apply relevant theoretical concepts to the MNE
The attempt made to match and apply relevant theoretical concepts to the MNE is unsatisfactory or negligible
Analysis of the MNE’s organisational structure Max 4 marks
The theoretical concepts have been matched to the MNE precisely and are well applied
The theoretical concepts apply to the MNE and are applied quite well
A good attempt has been made to apply the relevant theoretical concepts to the MNE
A satisfactory attempt has been made to match and apply relevant theoretical concepts to the MNE
The attempt made to match and apply relevant theoretical concepts to the MNE is unsatisfactory or negligible
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HI5014 International Business Across Borders T1 2020 – Group Assignment Details
Analysis of the MNE’s knowledge Management processes Max 4 marks
The theoretical concepts have been matched to the MNE precisely and are well applied
The theoretical concepts apply to the MNE and are applied quite well
A good attempt has been made to apply the relevant theoretical concepts to the MNE
A satisfactory attempt has been made to match and apply relevant theoretical concepts to the MNE
The attempt made to match and apply relevant theoretical concepts to the MNE is unsatisfactory or negligible
Analysis of the MNE’s innovation strategies Max 4 marks
The theoretical concepts have been matched to the MNE precisely and are well applied
The theoretical concepts apply to the MNE and are applied quite well
A good attempt has been made to apply the relevant theoretical concepts to the MNE
A satisfactory attempt has been made to match and apply relevant theoretical concepts to the MNE
The attempt made to match and apply relevant theoretical concepts to the MNE is unsatisfactory or negligible
Formatting and the professionalism of the report Max 1 mark
1 mark = report has been prepared in accordance with the requirements of a report format. 0 mark = the report format is unsatisfactory.
Statement of ‘Who did What’ Max 1 mark
1 mark = each member’s contribution to the group report is provided. 0 mark = this statement is missing
Referencing (in-text) Max 2 marks
n/a n/a Correct in all respects
Correct in general
Incorrect
Reference List (at end) Max 2 marks
n/a n/a Correct in all respects
Correct in general
Incorrect
PowerPoint Presentation 10 marks
Presentation was High Distinction / Virtuoso quality (8-10 marks)
Presentation was Distinctive / stand-out quality (7 marks)
The presentation was creditworthy quality (6 marks)
Presentation was satisfactory (5 marks)
Presentation was Unsatisfactory (0 - 5 marks)
Total 40 marks
Comments Mark Awarded