Evaluate the extent that the proposed mission statement for Ford meets the 10 characteristics and includes the 9 components presented in the chapter (these are listed below) 10 characteristics of a...

Evaluate the extent that the proposed mission statement for Ford meets the 10 characteristics and includes the 9 components presented in the chapter (these are listed below) 10 characteristics of a mission statement: 1. Broad in scope; does not include monetary amounts, numbers, percentages, ratios, or objectives 2. Concise; fewer than one hundred words in length 3. Inspiring 4. Identifies the utility of a firm’s products 5. Reveals that the firm is socially responsible 6. Reveals that the firm is environmentally responsible 7. Includes nine components: customers, products or services, markets, technology, concern for survival/growth/profits, philosophy, distinctive competence, concern for public image, concern for employees 8. Reconciliatory; resolves divergent views among stakeholders 9. Enduring but never cast in stone 10. Attracts customers; is written from a customer perspective. 9 Components of a mission statement: 1. Customers—Who are the firm’s present and potential customers? 2. Products or services—What are the firm’s major products or services? 3. Markets—Geographically, where does the firm compete? 4. Technology—Is the firm technologically current? 5. Concern for survival, growth, and profitability—Is the firm committed to growth and financial soundness? 6. Philosophy—What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7. Distinctive competence—What is the firm’s major competitive advantage? 8. Concern for public image—Is the firm responsive to social, community, and environmental concerns? 9. Concern for employees—Are employees a valuable asset of the firm?