EVT202A-CreativeConceptsandDesigns GroupAssessment–EventBrief EventName:9thInternationalChineseFilmFestival Date:23-27February2018 Venue:TheWestin,Sydney DressCode:Blacktie...

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Assessment Brief:
Students are required to work in groups to develop an event concept and design report and
separate client pitch presentation from the scenario and brief provided by the lecture




EVT202A-CreativeConceptsandDesigns GroupAssessment–EventBrief EventName:9thInternationalChineseFilmFestival Date:23-27February2018 Venue:TheWestin,Sydney DressCode:Blacktie Background TheInternationalChineseFilmFestivalisanannualeventtocelebrateAsianfilmsin Australia.ThewholefestivalrunsforawholemonthinmajorcapitalcitiesinAustraliaand endswiththeformalAwardsCeremonytohonorthosewhocontributedsignificanteffortto theindustry. 2018isthe9thAnniversaryoftheevent.Theclientisnowlookingforathemethatcanbe usedthroughoutthenight.Thethemewouldneedtobegrandandelegant. Rundownofthenight 1700:350VIPguestsarrives 1700-1730:RedCarpetentranceatBarnetRoom,Level6 1730-1830:NetworkdrinksandexhibitionoffilminHeritageBallroom,Level6 1830:Otherguestsarrives(approximately600pax),theyaretoproceedtoLowerGroundto GrandBallroom 1900-2100:AwardsCeremony SetupforBallrooms HeritageBallroom:Cocktail GrandBallroom:Banquet Elementsrequired: 1. PropsonstageinGrandBallroom,itshouldberelevanttoeithertheclientorfilm industry 2. ThemingforexhibitionandGrandBallroom,itshouldbethesametomaintain consistency 3. Themecolorfortheevent Website:icff.cc 1 HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M EVT202A - EVT202A_Assessment Brief 2_Group Project_Week 10.Docx2 Assessment Brief Program Bachelor of Business Subject code EVT202A Subject name Creative Thinking and Innovation Assessment title Assessment 2 – Group Project Group or individual assessment Group (Groups of 2-5) Length Word limit for final report: 1200 words Presentation limit: 10 minutes (max 10 slides) Learning outcomes addressed This assessment addresses the following learning outcomes: a) Interpret the client brief as a basis for event design b) Apply a range of creative processes to event realisation.. c) Analyse key human endeavours as inspiration for creative event development. d) Investigate the application of emerging technology and social media to the event design problem space Submission date Client pitch: F2F: In class Week 10. FOL: 11:55pm Sunday of Week 10 Final report: 11:55pm Sunday of Week 11 Total marks 100 Marks Weighting 30% Results 2 HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M EVT202A - EVT202A_Assessment Brief 2_Group Project_Week 10.Docx2 Assessment Brief: Students are required to work in groups to develop an event concept and design report and separate client pitch presentation from the scenario and brief provided by the lecturer. Word limit for final report: 1200 Presentation limit: 10 minutes (max 10 slides) It is possible that the scenario and brief will be sourced from an external client and the student pitch presentations made to said external client. The client pitch presentation will be delivered in class in week 10, or via the LMS, with feedback provided by the lecturer or external client. That feedback should then be incorporated into the final written report, due in week 11. The event concept and design report should address the following functional event design areas: • Concept • Theme • Relevant design elements, such as, but not limited to: o Décor o Set dressing o Audio and visual effects o Special effects o Entertainment o Food and beverage o Other relevant design elements It is expected that students will endeavour to support their design vision with appropriate reference (audio and visual) samples and examples 3 HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M EVT202A - EVT202A_Assessment Brief 2_Group Project_Week 10.Docx2 Marking Criteria: Fail Pass Credit Distinction High Distinction Marks Client feedback Did not incorporate client feedback into the final report 0-9 Incorporated minimal aspects of client feedback into the final report 10-12 Incorporated the majority of client feedback into the final report 13-14 Incorporate all aspects of client feedback into the final report 15-16 Incorporated all aspects of client feedback in an elegant or synergistic manner into the final report 17-20 20 Event concept and relevance to the case A basic explanation of the event concept which may not be relevant to the client case 0-9 A moderate explanation of the event concept which may be relevant to the case 10-12 A detailed explanation of the event concept which is somewhat relevant to the case 13-14 An extensive explanation of the event concept which is highly relevant to the case 15-16 An extensive explanation of the event concept which expresses a synergy between the brief and the concept 17-20 20 Event theme and, relevance and alignment with the concept A basic explanation of the event theme which are not relevant or aligned to the concept 0-9 A basic explanation of the event theme which may not be relevant or aligned to the concept 10-12 A moderate explanation of the event theme which may be relevant or aligned to the concept. 13-14 A detailed explanation of the event theme which is somewhat relevant or moderately aligned to the concept. 15-16 An extensive explanation of the event theme which is highly relevant and aligned to the concept. 17-20 20 Event design issues and relevancy to concept and theme A minimal explanation, or list of a small subset of event design issues such as floral, set dressing, AV and SFX 0-9 A basic explanation of a small subset of event design issues such as floral, set dressing, AV and SFX 10-12 A moderate explanation of a subset of somewhat relevant event design issues such as floral, set dressing, AV and SFX 13-14 A detailed explanation of relevant event design issues, which reflect the concept and theme; such as floral, set dressing, AV and SFX 15-16 An extensive explanation and coherent rationale of the event design particulars which synergise with the event concept and theme. 17-20 40
Answered Same DayNov 18, 2019EVT202A

Answer To: EVT202A-CreativeConceptsandDesigns GroupAssessment–EventBrief...

David answered on Nov 30 2019
97 Votes
Event Concept & Design Report
The concept for the ninth International Chinese Film Festival is to be held in Fe
uary 2018. The event at Westin Hotel has to consider the a
angement of the guests with the accommodation for close to 900 guests as part of
the event. The consideration basis the concept encompasses the various design elements. The event dates are from the 23rd to the 27th of Feb 2018 (ICFF, 2016). It is considered to be the largest Chinese cultural event that does happen every year in Sydney. The films from Hong Kong, Mainland China are screened in Australia (ICFF, 2016).
The event would need to primarily focus on the theme that would be for the entire night as part of the festival. The black tie dress code is part of the theme. The event dress code would be the business wear for the guests - men and women. The black shoes along with the white shirt and the waist code would be the accepted code basis the theme. For women, the same would be relevant in the dress they wear for the event.
The decor would utilize the creative vision with the excessive inventory
ought in place which would include the curtain design, color and the beaded backdrops to be part of the event. As the theme pertains to black tie, it has to be well synchronized with the color of mi
or curtains and the metal curtains (Sobchack, V., 2014; Hassan, A. S., Arab, Y., & Ismail, M., 2015; Sha
af, A., Sha
af, M., & Sha
af, G., 2016). The dark shades of the same would be essential and the uniqueness of the inventory would be the event designing taking place in a manner that it well incorporates the red carpet entrance that needs to be set for the heritage ballroom. The grand ballroom with the customized bendable metal rods and the curved look on the wall would add to the show (Sobchack, V., 2014; Hassan, A. S., Arab, Y., & Ismail, M., 2015; Sha
af, A., Sha
af, M., & Sha
af, G., 2016).
The set dressing has to be the USP for the event. As the theme is related to black tie, the choice of the equipment’s and the décor for the set has to offer unique composition. The steps for the stage have to be carpeted and the set has to offer the features of greater flexibility for the multiple parts of the event in place(Kusumowidagdo, A., Sachari, A., & Widodo, P., 2016; Hassan, A. S., Arab, Y., & Ismail, M., 2015; Mori, K., & Minomo, K., 2017). (Kusumowidagdo, A., Sachari, A., & Widodo, P., 2016; Hassan, A. S., Arab, Y., & Ismail, M., 2015; Mori, K., & Minomo, K., 2017). The set design needs to be customized with the inclusion of...
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