Exercise 18-37 Algo Hiroshi Sato, an owner of a sushi restaurant in San Francisco, has been following an aggressive marketing campaign to thwart the effect of rising unemployment rates on business He...

Exercise 18-37 Algo Hiroshi Sato, an owner of a sushi restaurant in San Francisco, has been following an aggressive marketing campaign to thwart the effect of rising unemployment rates on business He used monthly data on sales ($1,000s), advertising costs (S), and the unemployment rate (%) from January 2008 to May 2009 to estimate the following sample regression equation Sales 18.80+0.04Advertising Costs-1-0.56Unemployment Rate-1 a. Hiroshi had budgeted $690 toward advertising costs in May 2009 Make a forecast for Sales for June 2009 the unemployment rate in May 2009 was 97% (Enter your answer in dollars not in thousands.) b. What wil be the forecast if he raises his advertisement budget to $760? (Enter your answer in dollars not in thousands.) e. Reevaluate the above forecasts if the unemployment rate was 102% in May 2009. Enter your answers in dollars not in thousands.) 690 760 References eBook & Resources Worksheet Difmiculty: 3 Hard Exercise 18-37 Algo Learning Opjective: 18-07 Use causal s to make forecasts novO 2 4 6?