Explain why firms develop international marketing, and prepare a PESTEL analysis of a chosen foreign market for identified products/services - Generate ideas for an innovative product or services....

Explain why firms develop international marketing, and prepare a PESTEL analysis of a chosen foreign market for identified products/services - Generate ideas for an innovative product or services. Focus on the following key steps:  Idea generation, opportunity evaluation with SWOT analysis  Market research for the new idea and new product/services planning - Devise an outline marketing plan for a foreign market. Your plan should include your objectives, the marketing mix, and consideration of relevant ethical and environmental issues.