Financially, how would you comment on its business models? (of Netflix) ○ You should employfiveof the following metrics to discuss your company's business, includingprofitability, return on equity,...

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Financially, how would you comment on its business models? (of Netflix)


○ You should employfiveof the following metrics to discuss your company's business, includingprofitability, return on equity, return on capital, free cash flow, payback period, current ratio, cash ratio, gearing ratio, P/E, P/B, SOTP and discounted cash flow. All the models we have learnt includinggross margin trends, roecould be used to describe thepricing powerand thereason for high/low valuationsof the company.




1. Financially, how would you comment on Netflix’s business models? (2000 words) ○ You should employ five of the following metrics to discuss your company's business, including profitability, return on equity, return on capital, free cash flow, payback period, current ratio, cash ratio, gearing ratio, P/E, P/B, SOTP and discounted cash flow. All the models we have learnt including gross margin trends, roe could be used to describe the pricing power and the reason for high/low valuations of the company.
Answered Same DayMay 04, 2021

Answer To: Financially, how would you comment on its business models? (of Netflix) ○ You should employfiveof...

Harshit answered on May 05 2021
139 Votes
[footnoteRef:1] [1: Rayna, T. and Striukova, L., 2016
Weill, P. and Woerner, S.L., 2013.]
The Business Model Followed
Netflix's structure is a combination of on-demand subscription and unlimited pricing. Let us find the best method in this article. Maybe you are in a circle of friends, someone is commenting on a program you watched recently, and then someone asks: "Is that
Netflix?" This is because Netflix is ​​currently the world's largest streaming media entertainment content provider. And may be responsible for the growth of this product line in the past few years. You may not know that Netflix has more than 20 years of history.
When it opened in 1998, it was just a mail order for rental DVDs, but the company did not close in time like many other businesses. The entertainment industry and its current success are driven by its ability to adapt to trends and maintain strength. Let's take a look at how Netflix's business model works.
Over the years, the model has changed to adapt to the market and maintain current levels. First of all, Netflix is ​​a streaming media provider focused on entertainment. Subscribers of the platform have a large catalog of movies, TV series, documentaries and TV shows, which can be watched at any time from any connected device.
Internet access (smartphones, smart TVs, laptops, etc.) However, as mentioned above, this is not the case with Netflix. This business model has been adopted from the beginning, let alone this goal. On the contrary, the first business model is based on the DVD rental system provided by the United States. Netflix's business model is based on subscriptions.
Netflix is ​​profitable under three fixed fee plans that vary from country to country: basic, standard, and premium. The initial benefit is that you can get a monthly discount for free during the trial period.
Now look at the Netflix organization structure canvas: the Netflix platform. Designed to attract a wide audience, which is why the catalog contains a wide variety of titles to entertain fans of movies, TV series, documentaries and all types of shows of all ages and preferences. Therefore, customer segmentation depends on usage and geographic location, but just to verify which content is best for each audience.
[footnoteRef:2]Key Activities & Processes [2: Aversa, P., Haefliger, S. and Reza, D.G., 2017.
Voigt, K.I., Buliga, O. and Michl, K., 2017.]
Netflix's core business Netflix's core business is to provide users with the best streaming media experience. This describes that in stabilizing to investing in tech and hiring and retaining talent to maintain platform performance, you also need to focus on business. In terms of providing content, that is, in addition to supporting and growing its platform in websites and applications, Netflix must also produce, select, license, and purchase related content.
Form alliances and changes with film producers and pictures studios; at the same time analyze and understand customer behavior to improve your experience, Netflix needs to develop its subscription model and pricing strategy to maintain and expand its customer base. Important resources are mainly human and digital resources, including: software developers developed by Netflix to support its own creation, content libraries, recommendation algorithms, filmmakers and producers, brands and studios.
The relationship between Netflix and Netflix customers is mainly based on the platform itself. First, because it is easy to use, it allows users to customize it in the way that suits them best. Second, because it uses an algorithm to suggest content based on what users normally consume; Netflix customer support can also be accessed through this website. Email, chat and phone. After all, the company has very rich experience in social media....
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