Find and read media articles, academic papers, and/or business reports to complete this assignment. Choose an Australian firm and define the market and identify its key competitors. Analyse the output...

Find and read media articles, academic papers, and/or business reports to complete this assignment. Choose an Australian firm and define the market and identify its key competitors. Analyse the output market characteristics of this firm (e.g. perfect competition, monopoly, oligopoly etc.). Justify your arguments using real-time market data (e.g. market share, profits, sales etc.) for this industry in recent years. Next, assume ONE change in the market conditions (e.g. changes in cost of production, new entry or exit of firms in the industry, etc.). How will this change affect the market as well as the firm’s position in the market? Does this change affect the profit maximising level of output and price? Make sure to provide a rationale and justification for the assertions you make. You are expected to draw upon the theoretical concepts in BUSN2043 in your discussion of such aspects as market structure, entry and exit, and competition between competitors.