Firstly, you need to identify a company that you will focus on forthisassignments (and you will use this company, and Assignment 1, as the basis for Assignment 2). This shouldpreferably be a company...

Firstly, you need to identify a company that you will focus on forthisassignments (and you will use this company, and Assignment 1, as the basis for Assignment 2). This shouldpreferably be a company which is active in Jordan-itcan be a company that you work for or one that you have dealings/experience with. It should NOT be a large multi-national such as MacDonalds or a mobile phone company, and every student should get their choice of company approved before starting the work.Next, you need to refer to the Marketing Plan Template provided (see Appendix). For Assignment 1 you should focus on Sections 1-4 (the remaining sections (5-8) will form the focus for Assessment 2). You need to research, as carefully as possible, both the organization and the situation/business environment that it is operating in, and this will allow you to focus on internal and external analysis (the company itself, and the environment within which it is operating). The outcome of the research should be the identification of marketing trends and key drivers that will have an impact on market you have decided to select. The internal analysis should allow you to identify unique selling point that your company has or need to acquire to be able to compete on this market