For Milestone Four, you will complete a draft of Google Analytics (Part a) of the Implementation section of your search engine plan. In this section, you will create an action plan to measure the...

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For Milestone Four, you will complete a draft of Google Analytics (Part a) of the Implementation section of your search engine plan. In this section, you will create an action plan to measure the effectiveness of your SEO and SEM strategies. You will work on drafting the Industry Standards and Regulations section (Part b) in the Module Six discussion. Milestone Four provides you with an opportunity to obtain valuable feedback from your instructor that you can incorporate in your final project submission.Specifically, the following critical elements must be addressed:IV. Implementation:Inthissection,youwillcreateanactionplantomeasuretheeffectivenessofyourSEOandSEMstrategiesandwilldiscussthelegaland ethical principles to consider when implementing the campaign.a) Google Analytics: Based on the goals you defined and the proposed strategies, you will explain how you plan to measure your campaign. Make sure you address the following:i. Recommend three Google Analytics reports, explaining what each report intends to measure.ii. Explain the reasons why you believe those three reports should be used to measure the effectiveness of your strategies. Support youranswer with research.iii. Describe how you will use the data you collect to make decisions regarding optimization of your SEO/SEM campaign.RubricGuidelines for Submission: Your draft should be 1–2 pages in length and must be written in APA format. Use double spacing, 12-point Times New Roman font,and one-inch margins.Critical Elements
Answered 1 days AfterApr 05, 2022

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Shubham answered on Apr 07 2022
15 Votes
Running Head: GOOGLE ANALYTICS                            1
GOOGLE ANALYTICS                                    2
GOOGLE ANALYTICS
Table of Contents
Part A: Action Plan to Measure the Effectiveness of SEO and SEM Strategies    3
Legal and Ethical Principles    4
Google Analytics Report    4
Explanation    4
Using Collected Data to Make Decisions Regarding Optimization of SEO/SEM Campaign    5
References    6
Part A: Action Plan to Measure the Effectiveness of SEO and SEM Strategies
· Step #1: Create a List of Keywords: Identify the keywords prefe
ed by customers to search the website or product. Great keywords with shorter tail are more competitive as compared to loner tail keywords.
· Step #2: Analyze Google’s First Page: It will help to know the trend in keywords in the way they appear in search results. This will be guiding in designing the keyword to include the website in top searches.
· Step #3: Create Something Different or Better: The content should have either quality. If both can be presented that, it will be win-win situation. Engaging customers always go a long way.
· Step #4: Add a Hook: Create backlinks so that search engine rankings can be improved.
· Step #5: Optimize For On-Page SEO: The keyword is optimized in content in such a manner on page...
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