Please give this to Parul
For question 1, topic 1 and 2, use attach references “Chapter 4. Kotler et al (2021) Marketing 5.0” & “Chapter 2 Kotler et al (2021) Marketing 5.0” Question 1: (275 words) TOPIC 1: Emerging Technologies PROMPT: In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience. Choose one of the following technologies: · Artificial intelligence · Chatbot · Extended reality · Voice marketing Visit ANA Marketing Futures to learn about these technologies or another technology that may be new to you. Describe an experience you may have had with this technology as a consumer and how it affected your experience with a company. Question 2: (275 words) TOPIC 3: Ready for the digital future? PROMPT: Kotler et al. (2021) say: "In Marketing 5.0, businesses need to demonstrate to customers that the correct applications of technology may improve human happiness (p. 66)." Is your client using technology to improve human happiness? Again, using the product/service you selected for the written assignments (I used Apple TV plus for my assignment, so Parul talk about this for this question ), consider the following: a. How well do the technologies currently implemented by your client for this product/service address the digital divide? What changes would you recommend for the future (5-10 years)? See Chapter 4 Digital Divide in Marketing 5.0. b. Refer to Figure 4.2, the Technology Compass. Assess your client in the six aspects of the compass Chapter 4 Digital Divide in Marketing 5.0. How well do the technologies currently implemented by your client for this product/service provide personal, social, and experiential customer solutions? What changes would you recommend for the future (5-10 years)? Question 3: (400 wordss) Case Discussion: Smithfield Custom Furniture (Part 4 Conclusion) This case discussion continues with the Smithfield Furniture Company. (You may desire to briefly review the facts provided to you in Discussions 1—3 to address this week's discussion.) It is now April 1, 2020. The 2015 purchase of You Figure it Out was culminated, and the planned integration of their manufacturing and sales, as described in Discussion 3, fully completed. The company now has 411 stores and 24,000 employees. 344 of the 411 retail outlets all sell the upscale and moderately priced lines; 51 retail outlets (Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4) sell only the You Figure it Out brand. These 51 stores employ 2,000 of the 24,000 workers. There are 16 stores overseas, Spain (4), France (4), Germany (4), and England (4), that sell all 3 product lines. These stores employ 1,000 workers. Half of these employees work in retail stores. The other half work at various seaports in their countries, receiving furniture and delivering the furniture produced in the US to various stores and customers. In 2015, Margot Smithfield and the 12-member board of directors purchased You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. The furniture and furniture-related accessories of You Figure it Out were all made in China. Still, with the 2015 acquisition, all furniture is manufactured at 1 of the 5 furniture manufacturing plants in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4). Financial Info: · 2019 Gross Sales (all product lines) - $1.6 Billion US. · 2019 Net Profit - $440 Million · April 30, 2020 (Cash Reserves) - $2.8 Billion · Sixty percent (60%) of sales, gross revenues, and expenses are associated with the upscale product line. · Twenty-five percent (25%) of sales, gross revenues, and expenses are associated with the You Figure it Out product line. · Fifteen percent (15%) of sales, gross revenues, and expenses are associated with overseas outlets. In other words, for this case activity, all 3 product lines are proportional in terms of revenue and expenses. The Management Issue: Presently, it is believed that as early as March 2025, the possibility exists for the company to be in the throes of a worldwide rapidly spreading, highly contagious, debilitating, and often fatal viral pandemic. The company must plan for this eventuality to occur. Your Task for Your Initial Post Margot Smithfield has requested you, based on the course materials you have studied the past seven weeks related to Planning, Organizing, Leading, and Controlling, (please see below links for references) to briefly discuss (supported by course materials. in-text citations, and references) the major impact this pandemic will have on Smithfield Custom Furniture's Planning, Organizing, Leading and Controlling functions. You can assume a vaccine will be available and distributed worldwide 18 months from the start of the pandemic. After you have discussed the major impact the pandemic will have on the company's Planning, Organizing, Leading, and Controlling functions, you must indicate for each of those functions the most significant action the company will need to take to ensure its survival, assuming the pandemic's effects will last 18 months. Format for Your Initial Post You must use the exact numbers and their corresponding headings for your initial post. You are required to use when appropriate in-text citations and a reference list. 1. Pandemic: Major Effects on Planning for Smithfield Custom Furniture Company 1A: Pandemic: Most Significant Planning Action for Company 2. Pandemic: Major Effects on Organizing for Smithfield Custom Furniture Company 2A: Pandemic: Most Significant Organizing Action for Company 3. Pandemic: Major Effects on Leading for Smithfield Custom Furniture Company 3A: Pandemic: Most Significant Leading Action for Company 4. Pandemic: Major Effects on Controlling for Smithfield Custom Furniture Company 4A: Pandemic: Most Significant Controlling Action for Company For this question, use below references only: https://courses.lumenlearning.com/wmopen-principlesofmanagement/chapter/the-planning-cycle/ https://courses.lumenlearning.com/wmopen-principlesofmanagement/chapter/why-it-matters-planning-and-mission/ https://courses.lumenlearning.com/wmopen-principlesofmanagement/chapter/why-it-matters-organizational-structures/ https://courses.lumenlearning.com/wmopen-principlesofmanagement/chapter/the-purpose-of-organization/ https://www.linkedin.com/pulse/20141208083651-79170293-leading-motivating-as-a-manager/ https://courses.lumenlearning.com/wmopen-principlesofmanagement/chapter/control-in-the-business-setting/ https://courses.lumenlearning.com/wmopen-principlesofmanagement/chapter/levels-and-types-of-control/ Question 4: (500 words) Tips for Formatting and Structuring Analysis: · Write in complete sentences in paragraph format. · Use in-text citations citing to relevant assignment materials. · Double-space; 12-point Arial or Times Roman font. · Introductory Sentence: Begin with an introductory sentence or very brief paragraph that states your conclusion to the questions asked. · Concluding Sentence: End the discussion with a concluding sentence or a very brief paragraph that summarizes your conclusion/what you discussed. · Support Arguments and Positions: Please refer to the module in Content, "How to Support Arguments and Positions". · Use the American Psychological Association (APA) citation format for all citations. Background Facts You Need To Know: In addition the background facts set forth here, you must consider the facts set forth in the course introduction. Connor, Denise, Larisa, and Sam recognize an essential early step in creating Viral Clean ('Clean") is to agree on a business organizational form and clarify the owners' roles because each has different priorities, interests, and expectations about the business. Businesses are created in one of several organizational structures or forms. Choosing a business structure involves several factors, including which structure is most favorable for the company and its owners. The goal for Clean is to minimize legal risks and liabilities and tax liabilities for the owners and the business. The owners understand a business organizational structure can achieve this goal and define their managerial roles and responsibilities clearly to satisfy their interests and maximize their areas of expertise. Connor, Denise, Larisa, and Sam agree that weighing and balancing advantages and disadvantages for the company and its owners is the heart of the process of choosing a business structure. The owners have met privately to discuss their decision. They are now ready to meet with TLG for further analysis, negotiation, and a decision regarding the Clean business structure. Instructions To assist in this process, Winnie and Ralph asked you to assess several business structures and their characteristics, advantages, and disadvantages for Clean. Those structures are: · General Partnership · Limited Partnership · Limited Liability Partnership · General Corporation · Limited Liability Company Evaluate and synthesize this information, and do the following two things: 1. Chart You Need to Prepare: Create a comparison matrix showing the five types of business structures and comparing and contrasting each type of business structure. You may use the chart format in the hyperlink above, or create a similar chart, or create an excel chart. The chart should include several areas for comparison, (e.g., the procedure for the formation, cost of formation, etc.). The chart should consist of various types of liability for comparison. The chart should be an in-depth and comprehensive comparison. Ensure the pros and cons of each organizational structure are easily and compared in the chart. 2. Report You Need to Prepare: Write a report to Clean owners: A. recommending a business structure for Clean that best minimizes tax and personal liability for the new business and its owners B. explaining and justifying your recommendation, specifically and in detail. Tips for Formatting Report: The report should use the following format Report TO: Winnie James, Ralph Anders FROM: (your name) RE: Clean Business Structure DATE: 1. 2. For this question, use below references https://www.sba.gov/business-guide/launch-your-business/choose-business-structure https://www.findlaw.com/smallbusiness/incorporation-and-legal-structures/types-of-partnerships.html https://www.delawareinc.com/general-corporation/ https://www.incfile.com/limited-liability-company 19 CHAPTER 2 Generation Gap Marketing to Baby Boomers, X, Y, Z, and Alpha A 25-year-old assistant marketing manager was assigned to design a print advertisement for a new product intended for Millennials. After conducting interviews with a sample of potential customers, she produced a beautiful ad with an eye-catching graphic and a one-line copy, followed by a web- site link as a call to action. What she did not anticipate was that her 50-year-old marketing manager complained about the lack of details on product features, advantages, and benefits on that print. Thinking that her manager did not understand the mini- malistic marketing approach to Millennials, she quit her job— ironically confirming her manager’s beliefs that younger staff could not accept criticism. Today, this generational misalignment is happening in many organizations. Marketers around the world are facing the challenge of serving five different generations: Baby Boomers, Generation X, Generation Y, Generation Z, and Generation Alpha. The first four of these generations make up the work- force. The majority of Baby Boomers are still in the workforce. However, Generation X now holds most of the leadership roles globally. Generation Y is now the largest in the workforce, while Generation Z is the newest entrants. These generations have dif- ferent levels of tech-savviness. Looking at the market through the generational lense will help marketers understand the best way to implement the tech-driven Marketing 5.0. Co py ri gh t © 2 02 1. W il ey . Al l ri gh ts r es er ve d. 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