ASSESSMENT COVER SHEET I confirm that this is my own work and has not been plagiarised from any sources or completed by any other person than the individual stated below. I understand that there are...

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For the Business Plan it has to be a gym


ASSESSMENT COVER SHEET I confirm that this is my own work and has not been plagiarised from any sources or completed by any other person than the individual stated below. I understand that there are penalties if this assessment is submitted after the stated due date, unless I have otherwise received approval for an extension to the due date. I have kept a copy of my work. I understand this assessment will not be returned to me. I accept that if my assessment is kept on campus it will only be kept for 2 weeks and in this time I can request to view my marked assessment. Student Name Student Email Term Assessment Task DIPLOMA OF SPORT AND RECREATION MANAGEMENT ASSESSMENT TASK 1 – ASSIGNMENT 1 BUSINESS PLAN The Business Plan assignment requires students to research, develop and present a business plan for a real or hypothetical sport and recreation business or facility of their choosing. The business plan is due in the week 8 of the term. Business plans are critical tools for business growth and development. They will vary depending on the needs of the organisation. This assessment requires students to document the typical elements of a business plan including performance indicators in key results areas. Students are also required to develop an operational plan to provide efficient and effective workplace practices within the organisation's productivity and profitability plans. The operational plan will ensure that the objectives and strategies outlined in the business plan are met by work teams. This task will assess the student’s competency in elements from the Diploma of Sport and Recreation Management SIS50115. This is a comprehensive assessment task that aims to closely simulate the real world activities of a Facility Manager. SUBMISSION OVERVIEW ❑ Week 1 – Assessment issued in class ❑ Weeks 1 – 7 – comprehensive in class review of individual areas of the plan ❑ Week 7 – due date for submission (2nd scheduled day of class) ❑ Week 10 – results and feedback provided SUBMITTING YOUR COMPLETED BUSINESS PLAN ❑ The Business Plan is an extensive task. Students are required to undertake 65 hours of work to ensure an adequate response. ❑ You may use your course notes and any other resources available to you. Remember, if you do have any questions along the way your trainer is there for you. ❑ Please complete and staple an assessment cover sheet to your assignment. ❑ Ensure that your name appears on each page that you submit. ❑ Assignments must be typed. ❑ Your task should be clearly organised and compiled for submission. If not, you will be asked to resubmit your assessment. ❑ Incomplete assessments will not be marked ❑ Ensure that you read the assessment criteria on the following page. Students are advised to complete the task in consultation with this criteria to ensure a comprehensive response. Competencies being assessed The following Units of Competency are being assessed in this task: BSBMGT517 Manage operational plan AHCBUS516 Develop and review a business plan Assessment Criteria Students are advised to complete the task in consultation with these criteria to ensure a comprehensive response. You will be assessed on your ability to show competency in the following: C NYC BSBMGT517 Research resource requirements Manage Operational Plan Develop consultation processes Identify KPIs Develop contingency plans Obtain approvals Plan and manage physical resource acquisition Montiro and review operationsal performance Develop and implement systems AHCBUS516 Analyse and interpret vision, mission, goals Develop and review a business plan Review market environment Develop performance objectives and measures Identify resource requirements Consider legal obligations, permits, licenses Write business plan Disseminate plan and engage resources Monitor performance Report variances or failures Analyse and respond to performance PLANNING There will be comprehensive discussion about the task during the course. You are required to document a business plan for a real or hypothetical business within the fitness, sport and recreation industry. If you are planning to run your own business, it is a good idea to write the plan for the business you intend to establish. If you prefer, you could create a plan for a business that already exists. The choice is yours. Remember, the more planning you do, the better you will be able to develop the project. The format of the Business Plan is dependent on the size of the business, the type of business and personal (or company) preference. You can choose any format you wish, as long as it addresses the criteria outlined in this assignment. Ensure that you choose a format that is easy to follow and not too detailed. Larger companies will have very detailed business plans. Some of the information they include will not be relevant to a smaller scaled PT business, sporting complex or facility. There are many samples and guidelines available online. We suggest you use the following business plan template available here: https://www.business.gov.au/planning/business-plans/how-to-develop-your-business-plan https://www.business.gov.au/planning/business-plans/how-to-develop-your-business-plan Part A – The Executive Summary The Executive Summary is typically completed last, after you have finalized each element. The purpose of the Executive Summary is to give you a snap shot of the entire business plan. Ensure that your Executive Summary also includes a brief description of the type of the business you have chosen (this could be a real business or a hypothetical one). Your business could be: ❑ An indoor or outdoor facility ❑ A sports complex ❑ A personal training business ❑ A community recreation centre ❑ A fitness centre ❑ A specific sport or recreation service Your Executive Summary should include: • Vision • Legal structure • The products and services you will offer • Your customer (target market) • Your unique selling point and positioning in the market (i.e. what makes you different from your competitors) • Financial projections • Goals and plans for the future Part B – Products and Services In this section, you will provide an outline of the products and services you plan to offer. In your outline you will describe: 1. Features 2. Benefits 3. Cost and sale price 4. Substitutes in the industry Part C – Market Analysis Complete a market analysis that identifies factors impacting on the direction and performance of the business. Ensure that you include the following: 1. Description of the market 2. The key characteristics of the industry you operate in 3. Major trends 4. Competitor analysis 5. SWOT analysis If you are completing a business plan for an existing business, you should also: • Evaluate the effectiveness of previous business planning to identify lessons learned • Analyse current key products or services and major markets for strengths, weaknesses, opportunities and threats • Evaluate performance against previous objectives, targets to identify critical success factors, and areas for improvement Part D – Marketing Plan The marketing plan is an essential component of your business plan. You can use your existing Marketing Plan for this section, however, because it is part of the business plan you will need to summarise key elements rather than submit the full detail. The items you will need to address are: • Target Market • Pricing • Promotional strategies • Distribution methods/location of business • Sales plan including targets and forecast sales (http://www.business.qld.gov.au/business/support-tools- grants/tools/business-planning-kit p13 has a useful tool for this purpose) Part E – Operations Operations plans differ greatly from one business to the next. For the purposes of this plan, your operational plan needs to include the following: • Physical resource requirements and plans for acquisition • Human resource requirements and plans for acquisition • Consultation plans to ensure operational planning is conducted smoothly (i.e. who do you have to share information with) • Production processes (if applicable) • Plant and equipment if necessary • Stock and inventory requirements Part F – Financial Plan Your financial plan explains not only how you will finance your business, but also how you plan to keep it running. You will need to develop a financial plan which includes the following: • Start-up finance • Running costs • Projections including break even and profit expectations. A good tool to help you do this can be found on page 6 of the Business Victoria business plan template at http://www.business.vic.gov.au/operating-a-business/how-to-start/business-planning Part G – Control and Evaluation In this section, you are required to: 1. Explain how you will monitor and control performance Some of the ways you can monitor and control performance are: http://www.business.qld.gov.au/business/support-tools-grants/tools/business-planning-kit%20p13 http://www.business.qld.gov.au/business/support-tools-grants/tools/business-planning-kit%20p13 http://www.business.qld.gov.au/business/support-tools-grants/tools/business-planning-kit%20p13 http://www.business.vic.gov.au/operating-a-business/how-to-start/business-planning • Communicate business plan to all relevant parties and ensure understanding of performance requirements and timeframes • Ensure skilled labour is available to implement plan • Test performance measurement systems and refine, if necessary • Ensure timely reports on all key aspects of the business are available, user-friendly and balanced in terms of financial and non-financial performance • Report system failures, product failures and variances to the business plan as they occur • Analyse performance reports against planned objectives • Identify areas of under performance, recommend solutions, and take prompt action to rectify the situation • Ensure groups and individuals contributing to under-performance are coached, and provide training where appropriate • Review system processes and work methods regularly as part of continuous improvement 2. Outline how you will measure your performance Outline how you plan measure performance and the tools you will use in your evaluation. You will need to incorporate appropriate metrics to review performance against objectives. Develop performance objectives
Answered Same DayNov 27, 2021BSBMGT517Training.Gov.Au

Answer To: ASSESSMENT COVER SHEET I confirm that this is my own work and has not been plagiarised from any...

Sanjukta answered on Dec 02 2021
142 Votes
37
Business plan for a Gym
Business plan (ASSESSMENT TASK 1 – ASSIGNMENT 1)
Part A – Executive summary
This entire report will be focusing on the business plan for a Gym and for this I have selected a hypothetical company and named it as Tom’s Fitness Centre and this particular Gym can be located in Melbourne in Australia.
Vision statement- To be one of the best gyms in Australia by striving to provide the highest quality of fitness experience.
Legal structure- This gym will be using LLC structure because of its flexibility specifically because there will be some outside investors.
Products and services- The following are some of the products and services that will be offered by this gym:
· Equipment of the gym such as treadmill, dumbbell, rowing machines, etc.
· Drink or food products (health foods and energy drinks)
· Personal training for important clients
· Free medical monitoring
· Free in body screenings
· Free counselling regarding nutrition
· Gym saltwater pool
s
· Offering additional training classes
· Childcare services
· Music sound
Customer (Target group) - It has been observed that Melbourne is the city in which the population is growing at an alarming rate and the growth is also fuelled by the enhanced employment in the high-tech firms of the city. It has naturally attracted a type of professional that will be the immediate target consumer for the Tom’s Fitness Centre (Swaid, S. A., Khanfar & Loudon, 2019)
Unique selling point and positioning in the market- The following will some of the main USP of this particular gym will have the following USP: Free programme at the home, one to one training, nutrition advice as well as fitness and health tests. Once the concerned person in the gym knows whom to target they need to develop appropriate value propositions. In this scenario this particular gym will be positioning as the premium brand, Tom’s Fitness Centre will be pursuing a strategy in terms of High price/High quality. Furthermore, unlike other gym brand this gym will be portraying them as an innovator where they will not be afraid to go against the mainstream thinking (Kennedy, 2011).
Goals and plans for the future- the main goals and plan of the gym will be: empowering the individuals for creating healthy training habits, providing high quality training and coaching facilities, empowering a lot of people for enhancing their mental and physical well-being, using accessible venues as well as work towards secure tenure, employing professional session leaders with a fair contracts and fair wages, and most importantly they will also plan for opening in another location if they become successful in this particular place.
Part B – Products and Services
Features and benefits of the products and services:
Gym equipment’s- In terms of the feature the equipment’s will be only selected if they have proper performance as well as safety features. The benefits will be allowing the individuals who are enrolled in the gym to perform a number of exercises.
Food and drink products- Fresh food and drink products will be available at the gym without any artificial sweetener and it will not contain artificial taste, colour etc. These products will build membership retention and loyalty (Taylor & Nichols, 2010).
Cost and sale price along with the substitute of the product
The sale price of the products will be less than the products offered by the competitors in the marketplace.
Part C – Market Analysis
Description of the market- The market will be of young urban professionals as it is the primary consumer base
The main characteristics of the industry in which we will operate in- The market for the corporate fitness is not at all segmented properly as the potential consumers consists of the all downtown businesses that tend to offer their workers (Bui, 2020).
Competitor analysis- There are no such gyms in this area that provides this much of amenities as provided by Tom’s Fitness Centre. On the other hand, this gym is one of a kind that is highly focused on the families as well. Furthermore, they can come and do or do the separate things and then gran lunch afterwards. There is one of the main competitor is the Gold’s Gym services who are targeted toward those dedicated and motivated individuals who work out five-seven times every week
Major trends- The following are some of the main trends in the entire fitness industry:
- Group training
· Functional training
· Yoga HIIT (Roosen, Lüttje & Junghagen)
· Workouts at home by personalised trainer
· Mindful workouts
· In terms of nutrition providing the plant-based diets, intuitive eating, etc.
SWOT analysis-
    Strengths:
· The main strength of the gym will be newer facilities as well as the exercise equipment’s
· Celebrity trainer and unique classes
    Weakness:
· Lack of funding for improvements
· Limited amount of parking during the busy hours at the gym
    Opportunities:
· There is a significant amount of opportunity for the gym to examine the needs of the local consumer that they might be able to fill
· Opportunities regarding creating significant amount of demand by upgrading or altering the services
    Threats:
· There are some potential competitors of this gym
· Unmotivated instructors and the lack of funding
Part D – Marketing Plan
Target Market- It is already mentioned earlier that Melbourne is the city in which the population is growing to a great extent and the growth is also fuelled by the enhanced employment in the high-tech firms of the city. It has naturally attracted a type of professional that will be the immediate target consumer for the Tom’s Fitness Centre.
Pricing- Prices for this gym will be comparable to those of the higher-end fitness centres in that particular area. The professionals who will choose to utilise Tom’s Fitness Centre will pay $150 every month. For each of the corporate workers in the general wellness program despite of whether or not they use the fitness facility the employer needs to pay $200 on an annual basis. Moreover, it is quite evident that the prices will be reflecting the quality of service and equipment (Haider et al., 2017).
Promotional strategies- This gym will be using the initial promotional activity via the advertisements in magazines, newspapers, radio as well on television, Tom’s Fitness Centre will reduce its promotional efforts with a strong hope that the word-of-mouth will be able to attract the significant clients for them. In other words promotional activity will be utilising via the above-mentioned media outlets but only minimally.
Distribution methods/location of business-
Sales plan- The following will be the sales plan
Target will be the professionals who work in the small and medium sized companies
Part E – Operations Plan
Physical resource requirements- This will consist of the resources that is used by the business for catering the consumers and providing the required services as much as possible. In other words, this particular gym would be the physical resource of a leisure centre. Furthermore, they will require sports equipment’s and necessary food and health drink for everyone.
Human resource requirements- The following are some of the main HR requirements for the gym:
· Two-part time front desk workers that will be responsible for checking the members in, signing up new consumers for the memberships
· Three full-time trainers with the knowledge regarding the personal fitness, nutrition as well as exercise in general (Shank & Lyberger, 2014).
· One maintenance man for keeping up with the day-to-day tasks such as cleaning the bathroom areas and gym
· Full-time workers will be eligible for the healthcare plan
Stock and inventory requirements- when to restock some of the items, when to sell, re-order level, etc.
Consultation plans- It needs to be online as it will be easier for the firm to offer customised workout plans and at the same time help the business to run smoothly
Task 2
Task 1 - Question 1 Observe & Analyse Fitness Industry Trends to Identify a Viable Market
1a)
There are some of the most significant resources that will be used for finding out the consumer trends in the fitness industry such as:
· Google
· The trade newsletters along with the magazines
· Looking for the trends in the trending topics on the social media sites
· Looking at the target audience as well as noticing their buying habits
· Consumer reviews as well as reports
· Media and advertising
· Product testing companies and government agencies
1b)
The following are some of the most significant trends that have been identified:
· Technology development in the fitness segment is growing to a great extent as well as consumers are driving that growth. For example- 70% of the consumers across the globe are driving the growth from all across the globe
· Home exercises are becoming quite important during this time of pandemic as it has increased 42% this year
· Fitness centres will also be quite likely to be the fun experience centres and this particular knowledge is gathered from surveys which suggests almost 75% of the consumers will like to see their gyms as a fun place to workout
1c)
The trends that are identified in the above-mentioned segment based on it following are the three main Business Ventures that can be undertaken in the business industry:
Holistic health counsellor- It is one of the most popular business and these trainers can be also available for the individuals doing home exercises via the video and Skype call. Furthermore, health coaching is regarded as quite flexible as an individual can work-in-person and online as well.
Diet Planner- It is quite evident that diet is one of the most vital elements of the fitness. Demand for the diet planners or the nutritionists is increasing day by day. It is an excellent business with an entire scope for expansion along with development.
Personal trainer business- personal training will bring...
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