For the final project, you will create a marketing plan presentation. As the final step in your journey toward your bachelor of science in marketing, you will complete a capstone that integrates the...

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For the final project, you will create a marketing plan presentation. As the final step in your journey toward your bachelor of science in marketing, you will complete a capstone that integrates the knowledge and skills you have developed in previous coursework and over the duration of the term by developing your marketing plan presentation. This capstone has been created to give you an opportunity to apply your knowledge to a real-world scenario. You will have the opportunity to demonstrate your creativity as you create your own product or service. Additionally, you will apply your analytic skills as you review the competitive landscape. You will also make decisions based on research and your strategic thinking as you apply it all in the development of a marketing plan. Understanding and mastery of these three skills is integral to success in the marketing field.

Evaluation of Capstone: This capstone will be assessed somewhat differently than other courses you have taken online at SNHU. You will be evaluated on your final PowerPoint presentation, including speaker notes (with optional voice-over), in determining whether you have demonstrated proficiency in each outcome. Your instructor will guide you through this process, keeping a running narrative of your strengths and weaknesses in relation to the outcomes as you progress through the class. Your work is expected to meet the highest professional standards.

This assessment will evaluate your mastery with respect to the following outcomes:

 Utilize primary and secondary data to determine the position of a product in the market

 Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix

 Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations

 Employ effective written and oral communication skills appropriate to the professional marketing context

 Apply legal and ethical principles to marketing activities

 Collaborate in cross functional internal and external environments to ensure the creation, capture, and delivery of value

Prompt

Imagine that you have just created what you think will be the “next big thing.” You have managed to patent it and secure any necessary copyrights, and you are lining people up to work with you. The only thing you have not figured out is exactly how you are going to sell this. You have the idea and you have the prototype, but who will buy this and how will you reach them? It is time to develop a marketing plan.

As much as you think your product or service will sell itself, a successful marketing plan is what is really going to make it happen.

The most effective marketing plans are those that are most complete and consist of all the most appropriate elements. This means including all of the following:

 A product/service summary

 A strengths, weaknesses, opportunities, and threats (SWOT) analysis



 A target market analysis

 Marketing objectives

 A marketing mix analysis, implementation, and evaluation

Individually, these pieces might be enough to get people interested, but bringing them together effectively is what turns interest into purchase.

Your marketing plan needs to have clear goals and objectives and a well-developed understanding of the strengths and weaknesses of your product or service. The plan also needs to include who you are going to try and sell your product or service to, and how you are going to make that happen. (You need to understand your customer). Once you have planned your work, you will need to outline the implementation of your plan, all the while making sure that you are






staying true to your objectives.

Your presentation must:

 Demonstrate professional quality

 Include speaker notes for each slide that capture the thought process and justification for the information on the slide

 Effectively communicate your product and plan to stakeholders






Answered 1 days AfterOct 15, 2022

Answer To: For the final project, you will create a marketing plan presentation. As the final step in your...

Asif answered on Oct 17 2022
38 Votes
MARKETING PLAN PRESENTATION
MARKETING PLAN PRESENTATION
INTRODUCTION
The study will highlight the competitiveness in the current global market.
It can be said that the current market trend is to introduce new baby care products.
Bringing a safe and durable product in front of customers has become the prime concern of the market (Sheth, 2021).
The main aspect of the marketing study is to focus on a n
ew product which is “Herbal Baby Shampoo”.
Over here SWOT analysis is also done to present an in-depth idea of the product.
Today's marketplace has become highly competitive. Baby care product like “Herbal Baby Shampoo" is highlighted. SWOT and marketing mix will help understand the current market scenario.
2
PRODUCT SUMMARY
“Herbal Baby Shampoo” will be the product as parents are mainly concerned with their child’s safety and benefit.
This will not make the baby drop out their tears.
As the shampoo will be made from natural ingredients it will not be harmful to the baby’s skin.
It will provide gentle care to the child and make their skin free from chemicals.
As the product will be herbal, the fragrance will also be liked by the parents.
The “Herbal Baby Shampoo” can be used by children who are between the age of 1-10 years.
“Herbal Baby Shampoo” is the product and will focus on the parents and their respective children. As it is herbal, this will not affect the soft skin of the children. Chemical-free and good fragrance products are the current need of parents. Providing gentle care to children will attract more customers. To have stagnant growth marketing of the concerned product needs to be done efficiently.
3
SWOT
Strength
To have a high-quality product.
To have a strong brand image (Gepner et al., 2022).
Good usage of advertisement and social media campaigns.
Weakness
People do prefer alternative products.
High rate of investment concerning capital.
Less presence while considering rural areas.
The major strength of the concerned product will be presenting customers with a product of high quality. Low-priced and quality product is the current need of consumers. Advertisements and usage of social media will be helpful to come in contact with people across the globe.
There is an availability of similar kinds of products in the market. So substitute goods can be referred to as a major weakness of the “Herbal Baby Shampoo”. As the product is new there will be a need for high capital investment.
4
SWOT
Opportunities
Global market reaches.
More investment and a good stakeholders relation.
A good turnover rate in this competitive market.
Threats
There is a threat from its substitute goods.
There are various competitors of the concerned product.
The product might reach people from a global perspective. If the product is appreciated by the consumers more investors will like to invest. This will enhance the relationship among major stakeholders.
There are various substitutes for the concerned product at present. The list of competitors is also high which a possible threat to the stated product is. This might make the product struggle while grabbing its market position.
5
TARGET MARKET ANALYSIS(STP)
Segmentation :-
Demographic
Both males, and females will be focused.
The age group of parents will be between20-35 as they are the potential customers.
The age of children will be between 1-10 years.
Working professionals, housewives and single parents will be kept into consideration.
A basic income level will also be accepted.
Geographical
Over here, both urban and rural areas will be targeted and a special focus will be given to urban areas.
location, where there is a good network of transport, will also be considered.
Behavioural
The reason for purchasing will be highlighted as most parents want to give their best to their children.
Benefit of the product changes the attitude of parents towards the product.
Males, females, single parents, and age group of parents must range from 20-35. Children's age group will be 1-10. Urban areas will be mainly focused compared to rural...
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