For this assignment students will perform a critical analysis of selected e-commerce websites
from around the world.
1. https://www.ebay.com.au
2. https://www.flipkart.com
3. https://www.alibaba.com
4. https://www.snapdeal.com
5. https://www.target.com/
6. https://www.asos.com/
7. https://www.woolworths.com.au
8. https://www.nykaa.com
9. https://www.argos.co.uk
10. https://www.1mg.com
PART A: Perform a literature review of critical factors/attributes that make the above e-
commerce sites successful. As part of your research, you should focus on a number of
attributes such as the web site design, ease of use, information quality, trustworthiness,
security, payment options and social network presence. Employ at least five reference articles
in your review.
Create an evaluation matrix based on the factors you uncovered in your literature review.
You should group similar attributes in a number of key categories. It is important to include a
quantitative method for evaluating each attribute such as a score out of 5.
Please read the following article on how to setup a scoring matrix:
https://www.lucidchart.com/blog/how-to-make-a-decision-matrix
Part B: Use your evaluation matrix to critically appraise the top 10 e-commerce sites in
Australia. After completing the matrix for each of the sites, you need to justify why you gave
the scores including examples of best practice, and comparisons between the same attributes
on different sites. As part of the discussion, you may refer to additional sources and provide
links to appropriate sections of those sites to highlight good or bad design.
The report should be presented professionally, have a cover page, table of contents,
introduction include Part A literature review and Part B evaluation of the 10 websites. In the
appendix you should place your final evaluation matrix. References should be included using
the Harvard method.
Assessments 3 Marking Criteria and Rubric
• The assessment will be marked out of 100 marks and will be weighted 25% of the total unit
mark.
• The marking criteria and rubric are shown on the following page.