Forum: DBQ-4 Product and Pricing Strategies (Chapters 7, 8, 9) 1. What is the difference between a product and a brand? Let's make this clear with examples. 2. When you look at the major stages of...

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Title: Product and Pricing Strategies
Discussion
    The fundamental difference between the product and the brand is that the company develops the product. Therefore, it can be purchased by the consumers for exchange in consideration of money. On the other hand, brand is generally developed in consideration of the perceptions of the customers (De Veirman). It also involves their experiences and their expectations along with the services and the products in relation to the umbrella that is the brand. For Example- KFC’s product is Zinger Burger, its umbrella brand is KFC and therefore each of the products appears to have more specific brand names from distinguishing from the manufactured product of the...