Microsoft Word - laurcasestudy500ticket.docx Latureae-BriefingDoc.docx July 18, 2019 1 Introduction Latureae is a health and wellness company with a difference, bringing wellness to everybody....

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Foundations of information systemsassessment 1


Microsoft Word - laurcasestudy500ticket.docx Latureae-BriefingDoc.docx July 18, 2019 1 Introduction Latureae is a health and wellness company with a difference, bringing wellness to everybody. Latureae was established in 2000, at the start of the new millennium which, the firm believes, was a great sign for a bright future in wellness. With a national manufacturing, distribution, and an advisory arm and a strong culture for education and customer engagement, Latureae is well placed to service the wellness needs of all Australians. It develops products and services to deliver a natural approach to health, based on in-depth expertise in vitamins, minerals, herbs and nutrients. Objectives Strategic organisational objectives are to:  become a leader in the market through new innovations and product development  maintain employee skills levels to grow the skill base through training and mentoring  contribute to sustainable development, health and welfare of the communities we operate in  maintain competitive edge by increasing market share.  Use Technology to support and achieve the organisational strategic objectives  Become a more agile organisation to remain competitive. Operational objectives– over the next 12 months:  Generate a 15% growth in revenues and earnings with a sustained marketing approach.  Reduce employee turnover by 25% by introducing a new employee assistance program.  Increase online sales volume by 15% in the next 12 months by increasing/developing social media campaigns.  Reduce packaging use by 20% over the next 12 months.  Examine and redevelop data management to take the business forward into the next 5 years. The following organisational chart details the hierarchical make-up of the Latureae company. Latureae-BriefingDoc.docx July 18, 2019 2 Customers Our main corporate customers are supermarkets, specialist health food stores and health care professionals who work with patients and clients to maintain wellness. We also have an ecommerce income stream for more mainstream products which don’t need as much professional support. We serve around 100,000 customers every week and value every single one. We know they have endless choices about where to spend their health dollar, we must work hard to reward their loyalty. Suppliers We work with local and national suppliers to gather the most sustainable, raw ingredients with the integrity required to maintain our high production standards. We have over 2,000 suppliers currently with different levels of organic status and supplier accreditation. What’s in our future? According to Startup Health, a leading New York City-based accelerator and networking platform, 2014 was dubbed as “the year digital health broke out”. A record year for funding with $6.5 billion invested in new healthcare ventures, a 125% increase over 2013. http://healthitmhealth.com/2016-year-digital-health- bubble/ Accessed 14/9/18 COO - Oscar Seng CFO - Francis CMO - Mark Kipi Fung Head of Sales - Santos James Production Manager - Percy Ramos Head Customer service - Cat Abdul People and Teams - Pia Tancred CIO - India Gonzales Receivable Payables Payroll Supermarket clients Retail clients Development team Procurement Quality Supermarket clients Retail clients Senior Business Analyst - Saul Bryant CEO - Edward Karing Latureae-BriefingDoc.docx July 18, 2019 3 What does this mean for Latureae? Latureae’ s wide portfolio means we are ideal to meet the community need of these hot topics into the medical mainstream:  health reforms which disrupt business models  an aging population who are demanding more (and better) care  the adoption of technology — such as wearables, data analytics,CRM, SCM and enterprise system  practitioner only healthcare options. In line with our mission of - Wellness for everybody – we plan to develop:  a new professional product range of supplements for medical practitioners  an updated ‘Accessible’ product range for every day wellness and beneficial health supplements for the whole family.  Technology solutions and products that can support the development and rollout of the new product ranges.
Answered Same DayOct 06, 2021MIS500Torrens University Australia

Answer To: Microsoft Word - laurcasestudy500ticket.docx Latureae-BriefingDoc.docx July 18, 2019 1 Introduction...

Vignesh answered on Oct 08 2021
127 Votes
INFORMATION SYSTEMS CRITICAL ANALYSIS
INTRODUCTION
Latureae is a well-established company in Australia. They support people by selling the herbal products with suggestions. All over the nation, the company distributes their natural products. The growth of the company is improved by the working way of the employee’s i.e
CEO, Team leader in every department. They need to improve the profit by upgrading their existing infrastructure. Our effort as the consultant, we are here to apply the Porter’s chain model to the existing organization structure. This model defines that the cost of the product that is required will be lower than that of the selling cost where operating cost is included so this approach will give the profit to the company. Some steps are performed to anlayse and gather the data for performing the model. Due to this the requirements of the customers are analyzed so that the products are manufactured according to it. In this report, the objectives, value creation and detailed description of Porter’s value chain model and recommendations are discussed (Armistead and Clark, 1993).
OBJECTIVES
The objective of the Latureae can be categorized into strategic objectives and operational objectives.
The following objectives are strategic objectives:
· Innovate and develop the product as a leader
· Train the employees and upgrade their skills
· Contribute the profit to welfare and health development
· Maintain the competitive level in marketing
The following objectives are operational objectives:
· Constant marketing approach should be used for increasing the growth of the organization to 15%.
· Recruit new employees for overcoming the turnover of the employees
· Using social media for improving the sales of the company to 15%
· Reduce the package volume to 20% in 1 year.
· To improve and upgrade the business implement data management.
PRIMARY AND SECONDARY ACTIVITIES
The main goal of the organization is to achieve the profit to the organization. For that, they are categorized into primary and supporting activities. Every organization will have different activities. Profit of the organization will not be determined for a long time because the products are updated with the new products. To save the customers from shifting over the brand some factors should be considered when a company releases its product. A recent report says that most customers are interested in affording new products at low cost. It also should satisfy their requirements so they will not choose other brands. The work of the employee doesn't stop here. It is continued to support the product in case of any issues after the sales. The company should response same to the customer in case of buying the product or reporting the issue of the product (Akhavan, Jafari and Fathian, 2006).
In future, the company has to create more products in order to achieve the product when compared to the existing system. For that porter's chain rule is used. Before implementing the primary and supporting activities should analyzed.
The primary activity of the company is to trade the herbal products which help the people by providing fitness. The secondary activity of the organization is to provide the product to the...
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