Framing and delivery of the message: Avoid “gloom and doom,” and frame sustainability as a positive message of opportunities. Use vivid examples and involve emotions and creativity. Use the language...

Framing and delivery of the message: Avoid “gloom and doom,” and frame sustainability as a positive message of opportunities. Use vivid examples and involve emotions and creativity. Use the language of business, of financial factors and feasibility. Appeal to employees’ inherent motivation to do the right thing, by reframing the activities in the light of social value.