Go to the website:https://blog.hubspot.com/marketing/global-marketing-and-international-business Choose one of the 13 companies identified in the article. Write a one-two page paper discussing the...

Running Head: BUSINESS STRATEGY, SPOTIFY     1
BUSINESS STRATEGY, SPOTIFY         3
SPOTIFY BUSINESS STRATEGY
    
    Spotify uses a Global Strategy of Subscription. This strategy is discretely a Loyalty Program that is implemented by the company for their streaming services offered to the customers. Its uniqueness in its music streaming services is the fluid display and high-quality sound that makes them one of the global leaders (Pulkkanen & Seppanen, 2012). Different types of subscriptions are made available by the company including the monthly bi-annual and annual subscription. Subscription for a longer duration is cheaper as compared to the subscription for a shorter time. Without a subscription, users can...