Goal: You will demonstrate understanding of breadth of knowledge and application of marketing theory.Product: Case studyFormat: The Final Assessment will be made up of Case Study Questions. • Case...

1 answer below »
Goal: You will demonstrate understanding of breadth of knowledge and application of marketing theory.Product: Case studyFormat: The Final Assessment will be made up of Case Study Questions. • Case study questions • Maximum 1000 words • 40 marksCriteria • demonstration of breadth of knowledge of theory and concepts of marketing strategy by answering multiple choice questions • critical analysis and evaluation of a case study and a demonstration of a strong understanding of strategic marketing through application of theory and concepts to arrive at creative solutions to case study questions
Answered Same DayFeb 19, 2020MKG701University of the Sunshine Coast

Answer To : Goal: You will demonstrate understanding of breadth of knowledge and application of marketing...

Arun answered on Feb 21 2020
64 Votes
MKG701 TASK 3 CASE STUDY 6
Mkg701 Task 3 Case Study
Questions: 1. Discuss the market environment and thought process behind the strategic planning for developing the Pedigree mark
eting program by Mars Petcare.
The marketing environment is changed since the dawn of internet. Therefore, it is a clear strategy by the Mars Petcare to adopt the internet features to promote the product. The case study reveals that social media platforms are crucial elements considered by Marc Petcare. The company is well aware about the fact that target audience generally visit to online social sites and therefore company went for social media marketing campaign. The reasons are many such as prevalence of social network, interfaces, advanced mobile devices, online social network, powerful search engines and peer to peer communication mediums (Shankar et al., 2011). There is existence of
and community (George & Mink, 2012) and those people keep empathy for strayed dogs may share a community as well. They form a social groups and this way the attachment towards products and
ands are affected (Muniz, &Schau Jenson, 2007). Therefore, the environmental factor suggests that technological environment evolvement and access by people motivated the company to run a campaign online. The social environment is also supportive for strayed dogs as some community members understand dogs’ pathetic conditions and are willing to adopt them. The videos are shared on the Facebook and YouTube and both these channels are reliable channels and very well known by users. The social preferences towards these mediums have also prompted the company to choose these mediums to promote the message. The
and loyalty towards the Facebook and YouTube is high and promoting special events on these platforms can promote social buzz as well amongst the target customers. One thought behind promoting the app dog a like is to match the characteristics of an owner to the dog as it is a popular thinking adopted by the people before purchasing a dog. Therefore, these reasons propel the company to run campaigns on the social media platform.
2. Proving financial return on investment from marketing programs is one of the biggest challenges for marketing managers. How could Mars Petcare leverage the Pedigreeprogram to prove a financial return on marketinginvestment?
The company Mars Petcare can take these steps to leverage the program well for financial gains. It must make sure that the product or the dogs’...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here