MAN 410 Pr. Imad Arbain FINAL Common perceptual distortions are stereotypes and prototypes, halo effects, selective perception, projection, contrast effects, and self-fulfilling prophecy. 1) Describe...

Running head: MCDONALD        1
MCDONALD         5
MAN 400
FINAL
MCDONALDS
Pick a recent article, (no later than 2019), on a company’s marketing strategy. Develop its traditional four marketing P’s and identify its one C in details.
This is a writing exam; please provide an essay of at least three pages long or 500 words minimum.
McDonald
McDonald Corporation is an American fast food company, which was established in 1940 as a restaurant. With the passing time the company has scheduled its expansion in numerous countries along with numerous outlets and turn out to be one of the biggest fast food giant of the world. In the success of the company its marketing strategies pays a huge contribution as the company keep on changing its strategies according to the needs and requirements. The company focuses prominently on its 4 P’s-
Product
As one of the famous names in the food service business the product mix of the company includes the food and beverage products. The major product lines of the company include Hamburger, sandwiches, salads, beverages, snacks and sides, desserts and many more. Among the 4P’s products are the fundamental determinant of Mcd brand and corporate image as well. The company is famous for its burgers and the firm...