Business Plan Date Business Name Prepared by [Your Name] Introduction · Comprehensive introduction is with an overview of the company and the industry it services. · The business name. · How the...

Business Plan
Date
Business Name FutureProfit Pty Ltd
Prepared by [Your Name]
Introduction
· Comprehensive introduction is with an overview of the company and the industry it services.
· The business name
FutureProfit Pty Ltd
· How the business is structured.
The company is a Proprietary limited company. It has less than 50 non-employee shareholders. They are limited by shares and the members are liable for their shares as well as for the payment associated with them. Their personal assets are not at risk and they cannot make share offers to outsiders or other companies.
· The main business activities
The business is mainly focused on business consulting and accountancy practice. They have been accounting for over 20 years and being recognised both internationally and nationally. They have clients mostly in the Canberra area and some clients are based overseas. The business is promoted locally primarily through word of mouth.
· Location and facilities
The company is based in Canberra and it operates mainly from there. There is no other location or facilities. The business is currently functioning from inside of a detached building on the owner’s property (Akbar & Hallak, 2019). This property mandates about 24 thousand Australian dollars to be allocated towards the rent of the location.
· Important details about new products, new markets and customers, and economic trends
The current trend in the industry is online consultations and use of AI due to the COVID crisis. AI, Cloud Computing and Blockchain are going to play major roles in the industry. The company should be fully based online and should be able to sustain itself without a physical office space.
· Key personnel
Jane owns her business and manages it with the two directors. The company consists of two full time employees. There are two accountants, one bookkeeper and one office manager. Additionally to the four in-house full time employees, there is one social media/marketing coordinator and two part time bookkeepers.
· SWOT analysis including trends affecting the industry discussed.
Strengths
· The company has a stable inflow of clients in their local markets and are well known through word of mouth
· The company has clients from other countries overseas and they attract companies that are based in the STEM part of the industry
· Their target markets, which are SEMs, are currently in a growth phase.
· The company is recognised in the field nationally and internationally
· The company has main connections with various organisations in Canberra such as the Canberra Business Chamber, which acts as good connections to expand and market the business.
Weaknesses
· The company has limited resources in terms of assets and financial support apart from their revenue
· The company has a limited number of staff that will not be able to handle the influx of consumers from across Australia and overseas.
· The company has to train their staff, if technology is to be incorporated as the staff are not used to dealing with the technology and have no prior experience in handling the software that may be implemented.
Opportunities
· To increase the number of clients from across Australia
· Incorporation of technology such as Cloud Computing, Artificial Intelligence and Blockchain will help to digitise and increase efficiency by optimisation of processes within the company.
Threats
· Organisations in Sydney, which already have established themselves in the local market
· Organisations may have used technology for years. The time taken to train the employees and make sure all the employees are used to technology while hiring new employees might increase set up time for the company.
· Purpose of the plan identified.
The purpose of the plan is to understand how the company can expand in the years to come. The primary part of the plan is to encourage the company to incorporate the use of technology. This will help to expand beyond Canberra as they can have the resources to handle more clients. It will also help to optimise the processes of the company and increase its efficiency. This is the first goal along with this the owner wants to start aggressively marketing and increasing the sales revenue (Burns, Cullen & Briggs, 2018).
· Comprehensive Business Model Canvas included
This should be done with an incorporation of an actual marketing team. This team should be able to market the company through other means than word of mouth. The incorporation of use of advertisement and social...