Hello, I just need topic ideas for this group assignment which I can discuss with my group. So please give me 2 topic ideas for the selectable topics and brief about those like what and how the research can be done, so I can explain my ideas to my group mates. If my ideas selected I will give you this full assignment to same expert. Thanks
ASSESSMENT BRIEF Subject Title Strategic Management in Tourism and Hospitality Subject Code HOS801 Lecturer / Tutor Dr Mirrin Locke Trimester August 2021 Assessment Title Group Assignment Learning Outcome/s (found in the Subject Outline) 1, 3, 4 Assessment type (group or individual) Group Weighting % 25% Word count N/A Due day & date Week 5-9 – each group will be assigned a week to present Class submission Lecture☐Tutorial ☒ Submission type Paper copy☐Turnitin ☒ Format / Layout of Assessment Oral Presentation: Paper submission PowerPoint submission Peer review (group presentation) Reference List ☐ ☒ ☐ ☒ Assessment instructions Each student will join a discussion leader group of no more than four students. The groups will be responsible for leading a presentation of not more than 30 minutes on a relevant contemporary strategic management problem that challenges management in a particular sector of the Tourism and Hospitality industry. Each group should develop appropriate corporate and /or business level strategic solutions to address the challenge. Some sectors within the Tourism and Hospitality sectors that may be of interest include the following; 5* hotel industry, Budget accommodation sector, convention centres, resorts, cruise ship industry, airline industry, theme parks and entertainment facilities. Please note that this assignment focuses on a sector and not an individual organisation. Each group will have to explain the process through which they identified the strategic management issue, the strategic management concepts involved and how the proposed strategic management solution was developed to address the identified challenge for the chosen Tourism and Hospitality sector. This must be a high-level managerial presentation. The key to the presentation is to make it informative and interesting. In particular, your presentation will demonstrate your understanding of the strategic management process and its application in identifying challenges faced by the tourism and hospitality industry including the relevant strategic recommendation that you have made. Grading Criteria / Rubric A Grading Rubric is posted in the subject Assessment block on Moodle. This Assessment represents 25% of the final grade for the course. Peer Review Evaluation A peer group review process of Questions and Answers will engage all students in the class in an extended discussion of the Group Presentation. Each group must plan and prepare for this session. The End Environmental Sustainability in the Hotel Sector ENVIRONMENTAL SUSTAINABILITY IN THE HOTEL SECTOR THE HOTEL SECTOR o A company that deals with customers' satisfaction and if focused on meeting leisurely needs rather than basic ones (Novak 2017). o Consist of a broad category of fields within the service industry including and not limited to lodging, event planning and food and beverages. o With all this services the Hospitality industry contributes to 60 million tons of CO2 emissions. (Laureate Hospitality, 2015) PURPOSE In order to gain sustainable competitive advantage (service experiences, profitability) and reduce environmental impact. PESTEL ANALYSIS - ECONOMIC o Global economy is in a ‘synchronized slowdown’. According to the International Monetary Fund (IMF), global growth had a slight increase of 3% in 2019 after significantly decrease from 3.8% in 2017. However, this is the slowest growth since the global financial crisis in 2008 ("The World Economy: Synchronized Slowdown, Precarious Outlook", 2020). o The political tension between US-China is expected to reduce GDP by 0.8% by 2020 (Lee, 2020). o The spread of Coronavirus also brings instability to the world economy. Global GDP in the first quarter of 2020 is expected to decline by 1.2%, Japan and European countries will be in recession. ("Bloomberg - Are you a robot?", 2020). o The world inflation rate is remaining stable at around 3.5%. o The world average unemployment rate was 6.96% in 2019 and predicted to decrease by 0.1% by 2020. In general, the economy has a great influence on accommodation sectors, the growth of GDP along with stable inflation and low unemployment ratio will increase people's living standard, thereby increasing the demand for leisure activities. PESTEL ANALYSIS - SOCIAL o Change in lifestyle: people are more concern about healthy life and eco friendly. According to a research done by the Southern Cross University for 913 American and Australian, 93% participants showed a concern toward environment and 77% of them care about sustainable lifestyle (Ellsmoor, 2020). o Social pressure and the surge of living standard. As mentioned above, economy growth increases people’s wealth and living standard. Besides, the development of social media also boost the travel demand of people when there are so many gorgeous information urges people to explore. o Growth of Airbnb. With the principle of "home away from home", Airbnb is growing with tourists because of the low price, convenience and unique experience for customers. PESTEL ANALYSIS - ENVIRONMENT o Climate changes - one of the biggest problems that the world is facing nowadays. The world’s temperature increases leads to various consequences such as: melting ice, extreme weather, etc. For example, Australia temperature is higher lead to longer bushfire. More than 3500 home has been burned and 33 people died. o Coronavirus - seriously affects hotel and tourism. With the rapid spread of coronavirus, a range of hotels and entertainment venues are closed worldwide. People are advised not to go to crowded places which reduces the demand for travel and accommodation. In general, it is undeniable that sustainability is a challenge beyond individual business. Along with the increasing environmental problems, the hotel sector needs to embrace sustainability for long-term development. This will not only bring a significant contribution to the environment but also produce competitive advantages. PORTER’S 5 FORCES Rivalry among Competitors • High - traditional hotels, hostels and shared accommodations Threat of Substitutes • Moderate - other hotel brands, Airbnb (Carson, 2015) • Moderate - threat of video conferencing leads to less business travel (Chepkurui, 2015) • High - in recessionary period (McCracken, 2018) Threat of New Entrants • Low - high cost of capital, limited availability of land, high cost of construction and difficulty securing entitlements (Cheng, 2013) • High - Airbnb accommodations (Divine, 2016) STRATEGIC MANAGEMENT ISSUES Water usage • Swimming pools • Restaurant • Public areas • Toilets • Laundry facilities (e.g. comprising bed sheets, pillow cases, duvet covers, towels, tablecloths and napkins, and staff uniform) • Ignorance of customers Garbage Management • Single use plastic bags • Plastic water bottles • Bathing (soaps, shampoo bags/bottles, old towers e.g.) • Misclassifying food and general waste • Paper waste • Old furnitures • Ignorance of customers Energy Consumption • 24/7 working air-condition and other appliances • Water heating system • Ignorance of customers WATER USAGE o In Germany, a tourist's water consumption is higher than a resident's water consumption o The average medium to large hotel uses 79,000 litres per day or 301 litres per room, which is The equivalent of using 29 Olympic pools of water each year. o 14,807,466,000 gallons of water is used every year globally (1% of the total freshwater on earth) o Almost 20% of the world’s population live in areas of physical water scarcity o Hotels can spend more than $200,000 (or 10% of average utility bills) for water each year excluding the cost of electricity for heating water or cooling tower chemicals o Hotels pay for water consumption twice as purchasing and disposing. GARBAGE MANAGEMENT o Around 13,600,000 tons of garbage collected and thrown away each year from hotel guests. o Hotels in the UK produce 289,700 tonne of waste each year, including 79,000 tonnes of food waste o Hotels pay twice for waste as they packaging and disposing them o The less landfill to contain waste the costlier to disposing waste (In the UK landfilling costs are now £48 per tonne) o Most items are recyclable, thus hotels can reduce disposing cost from their waste ENERGY CONSUMPTION o Energy is the second largest spending category for a hotel after employment (3% to 6% of hotel operating costs) o A hotel produce 60% of CO2 emission in its whole operation o Energy consumption in hotels has increased from 25% to 30% due to the growth in occupancy in the past decade o Hotel industry produce 1% of the global annual CO2 emissions BLUE OCEAN STRATEGY o The simultaneous pursuit of differentiation, create new demand. o Sustainability practice in the hospitality sector is not theoretically new, but only recently are Hotels switching to more sustainable practices. o With this new practices it opens up new demands in the Hospitality Sector. WATER USAGE Rainwater Harvesting o Use for toilet flushing o Irrigation in Hotel Facility garden and plants o Deeply reduce use of clean water to in cooling towers o Can reduce freshwater consumption by 35% WASTE MANAGEMENT Recycling Bathroom Amenities for donation o Used soaps and shampoo can be collected, cleaned and sanitized and repackaged to be donated to people who needs soap and shampoo https://youtu.be/49oZt8Sl-JA https://youtu.be/49oZt8Sl-JA ENERGY CONSUMPTION Solar Power o Solar Power is being more recognized for its unlimited resource which profit both economically and environmentally o 40% more efficient and sustainable when using Solar Power to heat water o Reduction in property expense when used DEBATE SESSION Sustainability in the hotel sector: Is it really possible? https://www.youtube.com/watch?v=dfk3FV6iHtA REFERENCES (1993). Environmental management for hotels. International tourism partnership from.http://www.greenhotelier.org/wp-content/uploads/2014/09/4-Waste-for-web-1-1.pdf Airbnb. (2020). Rent out your house, apartment or room on Airbnb. Airbnb. Retrieved 19 March 2020, from https://www.airbnb.com.au/host/homes?_set_bev_on_new_domain=1584627084_MmVmOWFlODNhZWYw. Alexander, S. (2002). Green hotels : Opportunities and resources for success. Retrieved from http://www.zerowaste.org/ Bloomberg - Are you a robot?. (2020). Retrieved 19 March 2020, from https://www.bloomberg.com/graphics/2020-coronavirus-pandemic-global-economic-risk/ Carbon Emissions. (n.d.). Retrieved from international touism partnership: https://www.tourismpartnership.org/carbon-emissions/ Carson, B. (2015). Airbnb wants the future of business travel to be staying in someone's house. Business Insider. Retrieved 19 March 2020, from https://www.businessinsider.com/airbnb-business-travel-launches-new-upgrade-2015-7. Cheng, D. S. (2013). Analyze the hotel industry in porter five competitive forces. Journal of Global Business Management, 9(3), 52. Chepkurui. (2015). The Effect Of Video Conferencing On Business Travel - Empresa-Journal. Empresa-Journal. Retrieved 19 March 2020,